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Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders

By Elena Vrabie

In the last three years, Romania has seen an increase in the number of startups founded or co-founded by female entrepreneurs. Today, The Recursive takes a look at the women tackling various verticals with technology and business skills. 

Take a look at which are the women shaping up niches like MedTech, EduTech, FinTech, TravelTech, FashionTech, AgriTech, e-Commerce Tech, AI, Software, and CleanTech. There’s a competitive market in Bucharest, with most of the funding being targeted towards niches like MedTech, e-Commerce, and AI.

Below you will see 10+ verticals and 50+ women in tech in Romania. The listing of the founders under each category has been done taking into account the year when they launched the company, from the oldest to the newest. 

Carmen Sebe SeedBlink

Carmen Sebe, SeedBlink's CEO

"At SeedBlink, we believe diversity is important. We value diverse perspectives and focus on building lasting, trusting relationships that transcend beyond the ‘immediate’ - with our team and our community. For all women in tech, if you want something, go get it. Be curious and challenge yourself. I am constantly learning as technology changes rapidly. Just like in investments, where diversification is key, I agree with the idea that building an experienced portfolio is more valuable than a career path because it allows you to constantly discover new experiences and roles and develop your identity. And you can ask for help by seeking out your community. I appreciate The Recursive's initiative to highlight ambitious women who are conquering tech territories and inspiring others along the way.”

This is only the beginning of mapping out the female startup ecosystem in Romania. Please feel free to contact The Recursive Newsroom with updates or names we should add to the list → [email protected]

Verticals

MedTech

"The MedTech Romanian ecosystem is increasingly diversifying by offering digital connection solutions in private health services and by emerging innovative players offering complementary solutions. Freedom of choice based on the information and type of support offered is essential. The Pandemic has proven to be a significant growth factor as it has accelerated access to telemedicine."
Women in Tech
Diana Enachescu
Co-founder of IziDoc

MedTech startups aim to innovate the market through products, services, and solutions that can save and improve human life. They offer prevention, diagnosis, monitoring, treatment, care, and analytics tools for health professionals to advance different verticals. The startups below come with solutions, like marketplaces, SaaS platforms, and B2C and B2B mobile apps. We gathered under the same category HealthTech startups, with fitness and nutrition solutions, as well. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Catrinel Hagivreta, co-founder and CEO of MEDIjobs (2015) – around €800K investment

MEDIjobs is a Bucharest-based marketplace for healthcare professionals. The solution aids health professionals with their job search by matching them with the right employers. They offer both a B2C platform for professionals looking for their next career, as well as professional advice; and a B2B platform for companies looking for the right employee to join their team. 

2022 goals: new Seed round.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Diana Enachescu, co-founder and CEO of IziDoc (2018) – around €100K investment

IziDoc is a Bucharest-based B2B startup that provides employers a dentistry subscription for their employees. The solution aids both parties to enjoy special services and discounts, as well as promote top professionals on the market.

2022 goals: new in-app options for improved UX, launch a new type of dental subscription, and enter other medical segments.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Roxana Margan, co-founder and CEO of Oncochain (2019) – around €480K investment

Oncochain is a SaaS analytics tool with a team in Timisoara and Amsterdam. The solution helps the information flow between health providers and oncology professionals to reduce recruitment times in clinical trials. The oncology platform collects data from cancer patients to generate analytics that can aid healthcare providers to deliver personalized care.

2022 goals: international scaling in Bulgaria, Poland, Serbia, but also Africa and America.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

AnaMaria Onica, co-founder and CEO of VoxiKids (2019) – around €370K investment 

VoxiKids is a Bucharest-based SaaS platform and a mobile app aiming to digitize the speech therapy process for both children and adults. The team launched two products, VoxiKids mobile app, and VoxiClinic, the SaaS platform that wants to democratize access to therapy services.

2022 goals: strengthen their presence on the Romanian market, while tackling the English-speaking countries to offer all speech therapists their own digital office.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Viviana Gradinaru, co-founder and member of the Board of Directors at Capsida Biotherapeutics (2019) – almost €120M investment

Capsida is an engineering platform that develops AAV (adeno-associated virus) therapies for patients with headquarters in Los Angeles, California, America. The team researches monogenetic and sporadic CNS (central nervous system) and non-CNS disorders and generates capsids that target tissues and cells in diseased organs. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Irina Paraschiv, co-founder and emotional health specialist at Acertivo (2020)  – around €150K investment

Acertivo is a Bucharest-based mental health platform that targets technical professionals. The solution assists people with their mental fitness via tested protocols developed in collaboration with psychologists.

2022 goals: to bring the Explore feature (the one that lets you explore Acertivo without any financial commitment) to tech teams in Romania and Europe and to shift company culture. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Adina Wanda Fiat, co-founder and CEO of Medinav (2020) – around €100K investment

MediNav is a Timisoara-based startup offering software for medical companies. The solution aims to deliver technology to hospitals and private practices to reduce the time spent on filling forms. The team uses AI for speech recognition, neuro-linguistic programming, and recommendation systems.

2022 goals: raise more seed rounds, scale in Romania, expand in the DACH area – Germany, Austria, and Switzerland.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Adina Pintea, Eliza Stoica, Andreea Belenes, co-founders of 4mind.ro (2020) – over €30K investment (bootstrapping) 

The Bucharest-based startup aims to promote mental health and wellbeing at work. It offers B2B companies the opportunity to reduce stress, anxiety, and depression for employees based on a monthly fee. Users are paired with a specialist for guidance. 

2022 goals: funding round, developing the solution, and driving mental health awareness.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alexa Vlad, co-founder of LEGEND (2020) – around Є200K investment

LEGEND is a Timisoara-based fitness tech startup aiming to bring sports to the next level. Their solution offers users a platform and the necessary gadgets to practice boxing safely and monitored.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Roxana Sabau and Diana Andritchi, co-founders of Synaptiq (2020) – around €250K investment

Synaptiq is a Cluj-Napoca-based company that is developing AI software for the automation and improvement of imaging processes in the medical field. Their goal is to improve medical services.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ana-Maria Melinte, Irina Sargu, and Ioana Ciripan, co-founders of Exigo Health (2020) – around €60K investment

Exigo Health is a Bucharest-based web application that motivates patients in need of physical rehabilitation through interactive augmented reality games. The solution is accessible from any camera-equipped device.

2022 goals: collaborate with physical therapists to expand the interactive games library and create new partnerships to grow and develop both a sustainable business and a solution that is useful for patients.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Catalina Turlea, co-founder and CTO of nilo.health (2020) – around €8.4M investment

Berlin-based nilo.health offers a mental well-being solution for a company’s workforce. The platform allows 1-on-1 sessions with therapists as well as access to insightful digital content.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alice Petrescu, co-founder of Soulver (2020) – bootstrapping

Soulver is a Bucharest-based mental health platform that connects users with therapy. The solution involves channels the new generation is using, like text and video messages, and Slack.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Andra Maria Vaduva, founder and CEO of Hiboo (2021) – investment N/A

Hiboo is a New York-based AI-powered Enterprise platform. It enables organizations to build psychologically safe work environments. The team targets companies that want to solve trust and safety issues in the workplace with the goal of improving turnover rates.

2022 goals: raising a €500K round, growing the team, continue building the product, and offering online training for HR departments. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Cori Gramescu, co-founder and CEO of Crave Bespoke Nutrition (2021) – around €200K investment

Crave Bespoke Nutrition is a Miami-based nutrition startup developed by a Romanian team in Bucharest. The team offers a platform and a mobile app that generate personalized meal plans in the field of preventive medicine based on an ML algorithm.

2022 goals: develop an open API so companies can access their SaaS tools to develop their nutrition, weight loss, and lifestyle medicine projects.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Iulia Ghita and Alexandra Stroe, co-founders of Zitamine (2021) – around €500K investment

Zitamine is a Bucharest-based platform that combines medical expertise to bring personalized nutrition to CEE. With the help of a questionnaire, their algorithm transforms data into supplement recommendations. Then, these are delivered once per month to users, packed in sachets with daily doses.

EduTech

„As the edtech market becomes more and more atomized in Europe, the winning solutions will be of those who manage to demonstrate day-to-day usage, thus overcoming the limited adoption rate of technology, which has slowed the transformation of education over the past decade. Integration will play a significant role in simplifying users’ access to several complementary tools, with one single login, and we will see more initiatives aimed at raising the digital competencies of teachers. I believe edtech players should be aware of the significant social responsibility bearing on their shoulders and prove their commitment to solving long-standing issues such as access to quality education, reducing school dropout rates, and diminishing the functional illiteracy rate.”
Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com
Evelina Necula
Co-founder of Kinderpedia

EduTech startups use technology to create tools and educational practices to enhance learning. With the help of SaaS platforms and mobile apps educational ecosystem players can make learning fun, fast, and functional with lower costs. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Evelina Necula, co-founder and CMO of Kinderpedia (2014) – around €2.7M investment

Kinderpedia is a Bucharest and Cluj-based complete communication and school management software. It was built to transform the way schools and childcare centers work. Through technology, the SaaS platform optimizes the administrative processes of more than 2000 education institutions across four continents and places student-teacher-parent collaboration right at the core of the learning activities. 

2022 goals: expanding international user base, strengthening global partnerships, increasing social impact by bringing innovative technology to the aid of schools, and communities in Romania, but also across the world.

Read more:  Adel Zakout of Clippings on digitizing the design industry
Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Adela Grigoriu, co-founder of Code of Talent (2017) – around €455K investment

Code of Talent is a Bucharest-based educational SaaS platform that targets both corporations, as well as educational institutions. Their aim is for users to learn in 3-7 minutes chunks. Their studies show that microlearning increases development while cutting costs in half compared to traditional programs.  

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Raluca Bacinschi-Stratulat, co-founder and CEO of iziBac (2017) – around €160K investment

IziBac is a Bucharest-based gamification learning mobile app. The team aims to improve the Romanian high school national exam outcome by facilitating the learning process. They focus on modern, fun, and multimedia content to create a unique experience for students.

2022 goals: market growth, new content, and functionalities, partnerships with NGOs, a new round of investment for international scaling.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alexandra Badea, co-founder of She is Mom (2019) – around €100K investment

She is Mom is a Bucharest-based EdTech platform for women. The team is on a mission to connect women, especially mothers, that want to change careers, learn skills, or launch new ventures, with mentors to help them achieve their targets. The platform also targets B2B by helping companies recruit new team members. 

2022 goals: €1M investment; platform, apps, and team development, US expansion.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Petruta Tuliga, founder and CEO of Parentool (2019) – around €5K investment (bootstrapping)

Parentool is a Cluj-based e-learning mobile app for parents. The solution aims to connect mothers and fathers with specialists and discover personalized content for their children.

2022 goals: the official launch and reach 10K clients.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Florina Dumitrache, co-founder of CyberEDU.ro (2020) – over €200K investment 

CyberEDU is a Bucharest-based e-learning platform. The team aims to increase and improve cybersecurity skills by offering B2B and B2C users practical cybersecurity tools inspired by real-life scenarios. 

2022 goals: partnerships with academic institutions in Romania, series of career paths to support cybersecurity specialists.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Laura Ion and Oana Hagiescu, co-founders of Parentropolis (2021) – around €5K investment (bootstrapping)

Parentropolis is a Bucharest-based e-learning platform. Their solution targets mothers and fathers looking to upgrade their parenting skills with online classes. It comes as an educational alternative to keep up with the child’s development until the age of 15 years old.

2022 goals: develop the platform to offer new courses and webinars based on a monthly subscription, and grow the market towards corporate-targeted services.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Paula Avasiloaie, founder of Ready For IT (2021) – around 10K investment

Ready For IT is a Bucharest-based platform that offers tools and classes for IT professionals. Users can read about best practices, find employment support, and get an inside scoop on the career path they would like to pursue. 

2022 goals: grow the community, develop the solution in three directions – Quality Assurance Manual, Web Development, and Machine Learning area, as well as a network between graduates to exchange opportunities.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Daria Cupareanu, founder and CEO of DO-IT (2021) – bootstrapping

DO-IT is a Bucharest-based social media app that targets how young people develop their skills. The team’s goal is to learn efficiently through fun challenges that your friends can take part in. 

2022 goals: iterative testing in different stages of development, expanding the team, increasing brand awareness, and attracting funds.

FinTech

“The Romanian fintech landscape has been on a growth trend. But it has a big gap to overcome between rural and urban areas when it comes to adopting digital services in finance. I see this as both an opportunity and a challenge. The opportunity is that there is ample space to improve and grow in an industry that is already taking over consumer habits and has been in focus with local and European regulators. At the same time, we know this will not be an easy task to challenge. The upside of fintech is that once the consumer has adopted a digital path and trusts the journey, he will never return to his old ways of banking.”
Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com
Diana Seredenciuc
Co-founder of Bankata

Fintech startups use technology to automate and digitalize financial services. In Romania, this niche has been gaining some traction, but companies still face a few challenges. Read more about that in What is new on Romania’s Fintech Map article. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ioana Hasan, co-founder and Product Manager at SmartBill (2007) – around €1M investment

SmartBill is a Sibiu-based company that offers invoice software for small businesses. The SaaS solution comes with billing options, inventory management, and can be accessed from anywhere. It is 50% owned by the Norwegian Visma Group.

2022 goals: improve the SmartBill ecosystem through new integrations, eliminating as much of the manual labor as possible.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Maria Tanjala and Irina Albita, Co-CEOs at Filmchain (2017) – around €2M investment

FilmChain is a London-based Fintech startup that offers a digital Collection Account Management (CAM) service. The team wants to digitize the entertainment industry with the help of blockchain technology. Their royalties management system targets both major studios, as well as TV broadcasters and digital shows distributors. 

2022 goals: keep developing the platform and scaling in the US.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Diana Seredenciuc, co-founder and CEO of Bankata (2020) – around €180K investment 

Bankata is a Bucharest-based platform that aims to make financial products accessible. Their solution comes with free tools and tips from professionals to improve personal finances.

2022 goals: focus on business development and a new funding round.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Annemarie Fabian, co-founder of SOLO (2020) – around €300K investment

Bucharest-based SOLO is the first mobile app that helps entrepreneurs register as sole traders. Lawyers, doctors, and creative freelancers can use the system to create their company, invoices, and keep up with their accounting and state files. 

2022 goals: reach 10K users and a new investment round in the spring.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alina Stefan, co-founder (joined later, in the development phase) and CEO at Salarium (2020) – around €500K investment

Salarium is a Bucharest-based financial service startup. The team aims to develop an app that allows employees the opportunity to withdraw part of their salary in advance. 

2022 goals: grow the team, strengthen the relationship with strategic partners in the area of payroll software, and increase the number of client companies.

Women in Tech Romania

Ana-Maria Georgescu and Mihaela Georgescu, co-founders of Smart Fintech (2020) – around 1M investment

Smart Fintech is a Bucharest-based open banking third-party provider. The National Bank of Romania authorized it to help fintechs integrate and deliver new products or services.

2022 goals: educate the market; build a voice in the European fintech space; extend clients’ portfolios and provide guidance and support to foster adoption; play an active role to the development of the new generation of financial products.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ioana Surdu-Bob, co-founder and CEO of Konvi (2020) – around €1M investment

Konvi is a European crowdfunding platform that enables users to partially own luxury collectibles, like watches, wine, and whiskey, to name a few. The team wants to democratize access to high-yielding alternative assets.

2022 goals: launch whiskey investments and reach €2M assets under management (AUM).

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Maria Patrascoiu, co-founder and CEO at Zanumi (2021) –  investment N/A

Zanumi is a Bucharest-based financial intelligence cloud-based platform. The team aims to automate the accounting review process, as well as the preparation of the statutory and management reports and budgets. 

2022 goals: official launch of the product on the Romanian market, continue the development of the solution and establish partnerships.

Women in Tech Romania

Alice Ionescu, founder of Doctor Business (2021) – investment N/A

Doctor Business is a Bucharest-based app that analyzes a company’s accounting and creates a financial report in 5 seconds. The team’s goal is to help entrepreneurs spot company vulnerabilities and raise profits.

Women in Tech Romania

Diana Drajneanu, co-founder and CTO at Vestinda (2021) – bootstrapped

Vestinda is a Bucharest-based investment marketplace platform. The team proposes to support people to find affordable investments through automation. Their solution uses algorithms created by professional traders to manage portfolios across multiple accounts. 

2022 goals: open the platform to the large public, scale user acquisition, and raise the first investment round.

TravelTech

"There are two major trends valid worldwide: experiential travel and domestic travel due to Covid 19. This summer, Romanians preferred traveling inside the country, having a focus on quality and exploration. The current booking platform landscape doesn't fit the needs of the key consumers. The generic platforms have a "one size fits all" approach, which is scalable, but doesn’t address experience seekers. Hyper Specialized platforms have emerged as an alternative, focusing on a niche: local, adventure, luxury. The players in the Travel Tech sector will have to address the consumers' key needs when it comes to finding and planning a trip: time-saving, value, and customizability."
Women in tech
Raluca Jianu
Co-founder of Epicvisits

Travel technology startups use technology to digitalize the travel process while saving time and lowering costs. Bookings, inventory, payments, and back-office operations are available on one platform to have a better flow of communication between users and companies. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Anca Goron, founder and CEO of doorie (2016) – investment N/A

Doorie is a hotel management and engagement platform based in Warsaw, Poland. The AI solution targets staff to deliver a personalized experience and improve the hospitality industry both for B2B as well as B2C players.

2022 goals: adapting the platform to meet the needs of the market with a focus on the Middle East and the South-East Asia area.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Raluca Jianu, co-founder of Epicvisits (2020) – around €150K investment 

Epic Visits is a Bucharest-based booking platform for touristic experiences. The solution uses users’ personalized lifestyles to offer self-service trips. The team says the project is a hybrid between a travel agency and a booking platform.

FashionTech

Fashion technology startups use innovative solutions, both physical and digital, from materials to designs, and tools, to bring manufacturing, transportation, and retail into the future. With this, ecosystem players aim to control waste, offer sustainable solutions, and a better shopping experience.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Adriana Ancuta, co-founder and CEO of RE-COLLECTIONS (2020) –  investment N/A

RE-COLLECTIONS is a B2C Bucharest-based AI personal fashion stylist. The solution aims to offer personalized digital shopping recommendations based on the user’s body shape and preferences, such as colors and styles. It will work in real-time to match women with the best items for them.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Maria Sas, founder of Sustainibli (2020) – investment N/A

Sustainibli is a Bucharest-based B2B community platform for the fashion industry’s professionals. The solution is targeting both students and companies to have a better communication flow to innovate the niche.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ioana Nicolau-Bandrabur, founder of Zestre (2021) – around €30K investment

Zestre is a Bucharest-based P2P platform for exchanging new or pre-loved fashion items. The team offers a mobile app for users to buy or sell to reduce waste.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Andreea Chirila, founder MOD app (2022) – around €50K investment (bootstrapping)

MOD app is a Bucharest-based mobile app that offers a digital styling assistant. The user can take a few tests to receive suggestions for styling and shopping recommendations from Romanian stores. 

2022 goals: official launch in Romania, international scaling, at least 5K users.

AgriTech

Agricultural technology startups use technology to produce more food with fewer resources, to digitize and automate the farming process via field monitoring. While some companies develop sustainable food for animals, others use satellites to create maps for a better future.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Dafina Jeaca, co-founder of OGOR (2019) – investment N/A 

OGOR is a Bucharest-based monitoring service for farmers. Their solution is based on satellite intel and algorithms to have a better communication flow with users. They aim to build a live-journal farming field since 2017 to aid farmers to predict the future.

PropTech

PropTech startups use technology to bring innovation to the real estate market. Amongst their solutions, there are projects digitizing spaces, management platforms, tools for monitoring, and sustainable solutions.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

 Irina-Alina Constantin, co-founder and CEO of VAUNT (2018) – investment N/A

VAUNT is a Bucharest-based startup offering a platform and an app for real estate companies. Their solution aims to offer a scalable managing tool both for small and large firms.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Gabriela Draghia, co-founder of Pluria (2021) – around €1M investment

Pluria is an international work-from-anywhere subscription model that allows companies to implement a completely flexible remote or hybrid work model. Employees book workspaces in the app and work from any country or city in the network.

2022 goals: to consolidate their presence in Latin America, with an expansion in Mexico and Brazil.

E-CommerceTech

“There are two big trends in Romania: the accelerated growth of e-commerce (and everything related to it), and the decrease of expected delivery times. These trends were not brought about by the pandemic context but were heavily accelerated by it. We are all moving towards a new concept called Q-commerce - which is e-commerce in its new, faster form. Getting something in under 1h - whether it is food, shoes, or some make-up - is turning from a nice-to-have possibility to a mandatory condition for online shopping. People want things faster, easier - all wrapped up in a nice experience.”
Who are Romanian Women in Tech
Claudia Stroe
Co-founder of Beefast

E-commerce startups use technology to improve the already digital system. This can be done by offering mobile solutions, electronic transfers, stock, and team management, marketing, personalized customer support, as well as sustainable delivery solutions. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Xenia Muntean, co-founder, and CEO of Planable (2016) – around €1M investment 

Planable is a platform connecting agencies and marketers that work with social media, based in London, England. Their solution is to simplify and speed up multiple-client digital campaigns by planning, visualizing, and approving posts. The tool, which can be used by e-Commerce companies as well, is similar to a social feed where everybody can collaborate in real-time. The aim is for teams to save time and focus on other workflows.  

2022 goals: double their revenue, extend the product, grow the team, and launch a new pricing model.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alexandra Anghel, co-founder and CTO of MorphL, which was acquired by Algolia, where she is now director of AI Engineering (2018 – 2021 merger year) – MorphL has had around €100K in investment

MorphL is a Bucharest-based AI platform for e-Commerce personalization. Their solution democratized access to AI with a suite of automated models that can be used by any company. They relied on machine learning to increase engagement and conversion rates. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Claudia Stroe, co-founder of Beefast (2019) – around €600K investment

BeeFast is a Bucharest-based delivery startup. Their solution aims to offer a fast B2B integration offline-to-online transition of services. The end goal is to move goods fast and efficiently, in around two hours. Their services include digital presence, delivery, and warehousing, to name a few. 

2022 plans: geographical expansion (4 more cities in Romania and one outside the country) and launching a delivery application between individuals (person to person) to move packages fast and easily.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Roxana Balan, co-founder of FREYA Sense (2019) – investment N/A

FREYA is a Berlin-based customer intelligence platform. The solution is similar to an in-house behavioral scientist to motivate the users by offering a communication tool.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Lisa Popovici, co-founder Cartloop (2020) – around €420K investment 

Cartloop is a conversational marketing platform for e-Commerce based in Los Angeles, California. Their solution is said to increase revenue by over 30%, thus lowering costs, with targeted customer support that recovers abandoned shopping carts. They address customers in real-time with tailored recommendations that give shoppers the feeling of a shopping assistant.

AI

Artificial intelligence startups make it possible for machines – robots and chatbots, to learn from experience, adjust, and perform human-like repetitive tasks. These can be used in various niches, from mobility to mental health, and e-Commerce to name a few.  

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Lavinia Cojocaru and Andra Ciorici, co-founders of UiPath (2005) – almost €1.7B investment 

UiPath is a New York-based public company that develops RPA and AI software. Their target is for every person to have a robot to unlock growth potential. Their solution comes with an end-to-end platform with tools like AI, Process Mining, and Cloud to scale operations fast. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Elena Carstoiu, co-founder and COO of Hubgets (2011) –  almost €6M investment 

Hubgets is a Bucharest-based AI business instant communication platform. Their cloud solution offers instant communication via a chat, with file, voice, video, and screen sharing. With the use of AI, the experience turns into a personalized searchable tool that adjusts communication flows for better productivity.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alina Vandenberghe, co-founder, and CXO of Chili Piper (2016) – around €47M investment 

Chili Piper is a New York-based AI meeting platform built for sales teams. The solution enables leads to book online meetings or calls by filling out a form. The tool suggests available dates and hours to avoid back-and-forth emailing.  

2022 goals: double or triple their revenues.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Liz Stefan, co-founder, and CEO of Nifty Learning (2017) – around €200K investment

Nifty Learning is an Iasi-based B2B training sessions scheduling software. Their solution helps companies save around 20% of their budgets to turn them into team investments to increase 50% of their efficiency. The platform offers the possibility of gathering intel about training needs, scheduling sessions, tracking budgets, and providing KPIs.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Raluca Apostol, co-founder, and CPO of Nestor (2018) – investment N/A

Nestor offers an AI platform that transforms employees into successful coaches. The cloud-based solution uses science and leadership tools to promote a growth mindset and drive innovation remotely from San Francisco, America. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Andreea Plesea, co-founder and CCO of Druid Chatbot Platform (2018) – around €15M investment 

DRUID is a Bucharest-based AI-powered enterprise chatbot platform. Their solution enables the development of intelligent virtual assistants. Employees, clients, suppliers, and partners can have a digital assistant to aid with tasks on different devices. This can save time, increase data quality, and lower costs. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Iustina Faraon, co-founder and CEO of Coreto (2018) – investment N/A

Coreto is a Bucharest-based crypto projects research platform. The social platform gathers blockchain experts to help non-professional investors with their investment decisions in the niche. Their business model aims to educate investors to save time, validate influencers, create incentives for user engagement, and open communication.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Sorina Vlasceanu, co-founder of Soleadify (2019) – around €1.2M investment 

Soleadify offers business data enrichment based on real-time updates. The Bucharest-based solution uses AI and Machine Learning to dig data and get more use out of it for companies that have SMB clients.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Raluca Stefania Risnoveanu, co-founder and CTO of Meetgeek.ai (2020) – around €150K investment 

Meetgeek is a Bucharest-based virtual meeting assistant. The team’s goal is to help teams participate effectively in meetings, save time, and boost productivity. The AI assistant joins conferences automatically via ZOOM, for example, to record, take notes, and send highlights to participants. 

2022 goals: product validation, new streamline functionalities, the second round of investment.

Software

"In an ever-changing IT industry, we cannot remain stuck in complex processes and flows. I believe in simplification and automation, so that the teams can focus on the business goals rather than redundant work. Especially when you wish to keep up with the technology, the technical teams need to be able to easily access the IT hero solutions required in their journey."
Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com
Roxana Ciobanu
Co-founder of Bunnyshell

Software technology startups have developed platforms with the help of programming languages as tools to aid communication. This can be applied in-house to be used by teams, but also for digital events. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alexandra Roata, co-founder of Softlead (2013) – around €200K investment

Softlead is a Bucharest-based IT marketplace that aids companies to choose the best software solutions for their needs. The team wants to automate the software acquisition process. 

2022 goals: develop on the Romanian market, prepare Softlead and Softlead Digital DNA for international scaling, and grow the local team.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Madalina Seghete, co-founder and managing director or Branch (2014) – over €600M investment

Branch is a California-based startup that offers cross-platform linking. Their mobile marketing and deep linking solutions make brands communicate better with users to increase ROI.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Elena Unciuleanu, founder and CEO of Reporting Center (2015) – undisclosed initial investment

Reporting Center is a Bucharest-based company offering reporting software solutions for the European banking market. The team aims to provide accuracy in the Regulatory Reporting for B2B by focusing on software development, implementation, maintenance, and support.

2022 goals: merger with another similar company, market diversification, AERO market listing, and partnership with a strategic investor to accelerate European scaling.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ana Maria Udriste, founder of Avocatoo (2016) – investment N/A

Avocatoo is a Bucharest-based platform that digitizes law services and democratizes access to information. Their solution makes it easier to understand this field and it offers technology integration to companies. The platform brings together law specialists and clients. 

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Andreia Arama, co-founder of Talent Browse (2016) – around €100K investment

Talent Browse is a Berlin-based IT recruitment platform. Their solution is to offer a database of vetted professionals by recruitment agencies and help candidates with their careers.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Andreea Trif and Elena Filip, co-founders of MERO (2017) –  over €500K investment 

Mero is a Bucharest-based hair and beauty marketplace that aims to become a booking platform in CEE. Former Nova Booker, the MERO app is available in 50 cities in Romania and has over 700 beauty salons that users can choose from. The business model targets both B2B and B2C customers. 

2022 goals: consolidate the position of a market leader in Romania and expand internationally.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ruxandra Pui, co-founder and CPO of Digitail.io (2017) – around €2.2M investment 

Digitail is an Iasi-based pet care SaaS solution with teams in Europe and North America. It offers solutions for veterinarians and pet owners, featuring a management system for clinics and a mobile application for pet parents.

2022 goals: implement the hybrid pet care model that enables veterinarians and pet parents to collaborate remotely towards holistic pet health.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Roxana Ciobanu, co-founder and CTO of Bunnyshell (2018) – around €2M investment 

Bunnyshell is a Bucharest-based environment-as-a-service platform. The solution makes it easy to create and manage full-stack environments in the cloud so teams can develop software faster and better. 

2022 goals: expansion plans – team and customer base, building an Environment-as -a-Service solution.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Oana Manolache, founder and CEO of Introvoke (2018) – around €2.2M investment 

Introvoke is a San Francisco, California-based, SaaS platform that enables organizations to host their virtual programs on digital stages. The solution is secure and scalable both for virtual and hybrid stages, as well as chats and networking hubs with unlimited attendees.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ioana Anutoiu, a co-founder of Cruze (2019) – around €20K investment (bootstrapping) 

Cruze is a Bucharest-based carpooling app targeting B2B. The team aims to improve urban mobility by helping people commute to work, reduce pollution, and help co-workers interact. 

2022 goals: mobile apps, onboarding 10 companies, reach 10K users nationwide.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Raluca Crisan, co-founder and CTO of ETIQ (2019) – investment N/A

ETIQ is a London-based building software that helps identify and mitigate algorithmic bias.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Laura Bulai, co-founder and Operations Manager at Helperz (former Sitter) (2019) – almost €100K investment

Helperz is a Timisoara-based platform that offers access to specialists offering different services. They aim to connect users to babysitters, pet sitters, tutoring, cleaning, and other caregivers. 

2022 goals: funding round, developing the platform in Romania, and adding more services.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Manuela Ticudean, co-founder and CPO of Cyscale (2019) – around €3.6M investment

Cyscale is a Cluj-based software company that offers a digital security solution. Their goal is for companies to protect their apps and data in the cloud. They empower every team member to build and deploy tools for automation and security with a few clicks.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Catalina Dobre, founder of Mingle (2020) – around €30K investment

Mingle is a Bucharest-based B2B platform designed to make recruiting easier. They target HR teams that can use it to reduce manual work and eliminate spreadsheets from their workflow.

2022 goals: achieve €250K in revenue, grow the team, and continue building the product.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Ana Lotts-Nicolau, co-founder of Echo (2021) – around Є300K investment

Echo is a Bucharest-based startup that provides audiobooks in Romanian and English. Their solution aims to bring books to people recorded by actors, performers, or vocal coaches.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Mihaela Raluca Tudor, founder and CEO of 2Value (2021) – around €180K investment

2value is a Bucharest-based mobile app and platform that aims to help companies reach journalists and share their stories in the media. The team’s goal is to create a community of journalists that can have fast access to press releases. Their target is SMEs that need to lower their marketing and PR costs. 

2022 goals: funding round, international scaling, product development with the help of AI.

CleanTech

“As EU Green deal mechanisms start to be enforced, sustainability becomes slowly a priority in Romania. We see a paradigm shift that will bring the topic into the mainstream. Sooner or later, all the big players will have to think about how can they comply with the law and stay competitive on the market. This is where sustainability startups come into play, bringing unconventional alternatives meant to be easily scaled.”
Women in Tech
Linda Vasilescu
Co-founder R-Create

Sustainability startups use technology to develop solutions with a more thoughtful footprint on the ecosystem and society. These can include carbon-free transportation alternatives, lower impact digital solutions, products for the circular economy, or eco-friendly packaging.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Linda Vasilescu and Adina Huma, co-founders of R-Create (2018) – around €250K investment 

R-Create is a Bucharest-based platform that offers sustainable packaging solutions for e-Commerce players. They aim to help online retailers reduce waste, lower costs, and attract customers with a green policy. 

2022 goals: a new funding round.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Mia Negru, co-founder and CRO of 2030 Builders (2018) – around €60K investment 

The startup based in Copenhagen, Denmark, is a sustainability engagement platform that targets B2B. The team wants to use technology, gamification and co-creation, to develop tools that employees can access for sustainable solutions that can solve Global Challenges. 

2022 goals: seed round of €500K.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Madalina Ilie, founder of Manna Foods Solutions (2018) – investment N/A

Manna Foods Solutions is a Bucharest-based startup bringing innovation to the food niche with a 3D printing solution. Their product, titled Reebo, is a food printer that looks like a vending machine.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Bianca Marian, founder of ReVive (2019) –  investment N/A

ReVive is a food packaging company that imports sustainable materials and is based in Baia Mare. Their solution aims to create a better future for humankind.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Miruna Iliescu, founder of estiverde (2019) –  investment N/A

EstiVerde is a Bucharest-based sustainable e-Commerce platform. The team selects eco-friendly and non-toxic products for personal hygiene, house, and accessories from Romania and other EU countries. They use recycled packaging and deliver the products to customers by bicycle when possible.

2022 goals: product diversification, market growth, and team expansion.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Sorina Uleia and Alexandra Cernian, co-founders of Recycllux (2019) – around €20K investment 

Recycllux is a Brussels-based sustainability startup with Romanian DNA. The team plans to collect satellite Earth Observation data and with the help of ML algorithms identify the marine plastic litter problem spots. Their goal is to use blockchain to incentivize collectors and encourage the recycling of plastic waste. 

2022 goals: develop the first pilot to demonstrate the functionality of the solution, aiming to raise funds.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Iohana Eliza Macesanu, co-founder and COO of PolyMore (2020) – around €40K investment

PolyMore is a Timisoara-based sustainability tech startup that automatically detects waste that hasn’t been sorted right. Their goal is to make the process efficient and lower the costs for the waste management facilities. 

2022 goals: consolidation on the Romanian market and launching the first international pilot project.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Adina Teleuca, co-founder and CEO of Toboro (2021) – around €10K investment

Toboro is a Paris-based mobile app that allows users to rent things they need from people in their proximity. The team aims to change people’s consumption behavior and promote sustainable ways of borrowing instead of buying for a better tomorrow.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Iulia Dorobantu, co-founder of Charger (2021) – around €30K investment

Charger is a Bucharest-based marketplace that offers solutions, products, and equipment from the green urban mobility market. For example, users can get electric car chargers. 

2022 goals: launch the official platform, together with the educational content component in partnership with NGOs, plus a round of pre-seed funding.

Who are the Romanian Women in Tech: A map with 10+ verticals, 30+ female founders, TheRecursive.com

Alexandra Voinea, co-founder and COO of hello MOTUM (2021) – around €5K investment

MOTUM is a Bucharest-based green mobility app that encourages car owners to make use of other means of transport. The team’s goal is for drivers to use public transport and reduce pollution and traffic. The solution rewards users for making the planet a better place with points that can be converted into vouchers. 

2022 goals: raising the first investment round and having 10 corporate clients.

SeedBlink is a tech specialized venture investment platform. It enables individual investors to fund top-tier European tech startups and scale-ups alongside established institutional investors.