Search for...

Who are we?

A story in the Making

The Recursive is an independent community-born online media focused on the emerging tech and startup ecosystems in Central and Eastern Europe (CEE). Our mission is to provide constructive reporting on the progress of the local innovation community.


The definition of recursive innovation shows us that technological innovations are interconnected and dependent on each other. A successful discovery or invention in most cases is based on several previous ones.  As journalists, we also believe that the stories of local pioneers can inspire and shape a big wave of success stories for the next generation of founders and innovators. We believe that by providing coverage for what’s happening in the entrepreneurial landscape in CEE, we can expand the space of possibilities for the region.

The Recursive team

The Team

irina obushtarova

Irina Obushtarova

Co-founder and CEO

“The most effective way to manage change is to create it.”

Etien Yovchev - co-founder at The Recursive

Etien Yovchev

Co-founder/ Chief Growth Officer

“If something is important enough, even if the odds are against you, you should still do it.”

Zornitsa Stoilova - Editorial Director at The Recursive

Zornitsa Stoilova

Editorial Director

“You may live in the world as it is, but you can still work to create the world as it should be.”

Andrey Andonov - creative director and video producer at The Recursive

Andrey Andonov

Creative Director/
Video Producer

“Stories are the creative conversion of life itself into a more meaningful experience.”

Elena Vrabie Photo

Elena Vrabie

Sales & Senior Content

“There is no innovation and creativity without failure. Period.”

Antoanela Ionita Photo

Antoanela Ionita

Deputy Editorial Director/ Sustainability Storyteller

“We can’t solve our problems with the same thinking we used when we created them.”


Elena Ivanova

Innovation Editor/ Analyst and Events Coordinator/ Manager

“The greatest shapers create cultures that unleash originality in others.”


Bojan Stojkovski

Tech and Innovation Reporter
in the CEE region

“Great stories can undermine even the strongest facts.”


Lilyana Chuchulanova


“Creativity is thinking up new things. Innovation is doing new things.“


Lyubomira Velikova

Growth Marketing Manager

“You can’t use up creativity.

The more you use, the more you have.”

Venislav Atanasov

Venislav Atanasov

Marketing Account Manager

“Innovation will shape our future. And telling the stories behind it, will drive more innovative solutions.”

Community Partners