Search for...

The Recursive Academy

Digital Storytelling Skills To Kickstart Your Career As A Tech Journalist An Online Marketer A Startup Founder

The Recursive Academy in a Nutshell

Learn how to communicate for success in a digital world

The Recursive Academy courses will be led by experienced journalists, video and marketing experts, but also venture capital investors, communication experts and founders of successful tech companies who will share real-life experiences.

🚀 The Recursive Academy is intended for university students; recent graduates; young journalists and content creators with up to 3 years of experience. With interest in entrepreneurship and the impact of tech on society.

🚀 Who want to gain lots of hands-on experience and quickly grow their professional networks. 

🚀 ..and become familiar with emerging technologies, disruptive business models, and global innovation trends.

🚀Upon completion of the program, you will know how to tell engaging stories that capture the attention of audiences – a skill that will be useful to you no matter what career you choose – Journalism, Marketing, PR, Entrepreneurship, Consulting, and many others.

Applications Open for October cohort


4 months: During the first 3 months you’ll be a member of The Recursive newsroom. Then, you will have the option to join the team of a partnering tech company or media outlet.

Time commitment

Flexible 32-40 hours per week. In most cases, it’d be possible to combine it with university studies.


100% free. You will also receive a BGN 1000 scholarship to help you cover your living expenses.

Location & Format

Hybrid. Some of the sessions and activities will happen fully remotely but we’re also planning team buildings and in-person visits to the coolest tech companies in Sofia. For now, the program is only available to participants based in Bulgaria.


We accept up to 5 applicants, three times a year. In 2022, there will be cohorts starting in March, June, and September. You can apply at any time by sending us your CV at [email protected].

Why The Recursive Academy

Gain in-demand expertise and the mindset to solve any problem

Ongoing mentoring

During the program, you will receive guidance & feedback all the time.

Network of success

You will be able to see first-hand how successful business owners think & live.

Grow in your own way

And in this journey, you will also learn a lot about yourself and your interests.

What does the program entail?

Course 1

How to think and write like a journalist

Learn how to research, analyze, and present information that adds value to the lives of your audiences. Get used to the writing of basic news stories, interviewing people, and structuring your ideas in a clear way.

Week 1

  • Digital news writing 
  • How to write feature stories and analysis 
  • Successful interviews tips & tricks 
  • How to make research and find usable data
  • Web and social media analytics
  • SEO: how to maximize story reach
  • Digital tools to help on the job 

Course 2

The fundamentals of the digital economy

Understand how technology transforms industries and the way business is conducted. Gain a firm grasp on the benefits, risks, and latest trends when it comes to digital business models.

Week 2

  • Digital Transformation: overview, trends and challenges
  • Emerging technologies Introduction(ex. AI, ML, Blockchain)  
  • Basics of venture capital  
  • Innovative business models
  • Sustainability and ESG 
  • Startup terminology

Course 3

How to communicate with video and audio

Get into the creative and technical specifics of engaging motion formats - able to create a much more personal and emotional connection with viewers.

Week 3

  • Video storytelling and editing for the web
  • Social media and short form videos
  • Podcasting  
  • Digital photo and video tools
  • Basic motion graphics
  • Video SEO

Course 4

How to make sure stories reach their audiences

Dive deep into the world of digital marketing and learn fundamental skills for social media, SEO, ad campaigns, influencer marketing, web analytics, and marketing automation.

Week 4

Course 5

Using content marketing to build a strong brand

Learn how to stand out from the crowd and position your business (or yourself) on the market - with the consistent production and distribution of high-quality content.

Week 5

  • Brand identity
  • Branded content (and how is it different from advertising)
  • Campaign targeting and audiences 
  • Marketing campaign planning  

Course 6

Soft Skills and effective communication

Practice speaking and writing in a convincing manner. Improve your presentation, negotiation, and networking skills while creating valuable connections.

Week 6


Zornitsa Stoilova

I Am Zornitsa. your lead tutor.

I am a journalist, based in Sofia. Currently, I’m exploring how innovation is shaping our future in the role of an editorial director at The Recursive.

Prior to that, I’ve had 13 years of experience as a reporter and editor at Capital, a leading business publication in Bulgaria.

What I love most about my work is that I get to meet amazing and talented people. I learn a lot every day and expand my worldview. Storytelling is my passion and my mission.

Join as a sponsor

Get exclusive access to talent, increased brand positioning, and many other benefits while helping young people make the first steps in their professional journey.

A program supported by:

Support for The Recursive Academy is provided by the America for Bulgaria Foundation. The statements and opinions expressed herein are solely those of The Recursive Academy and do not necessarily reflect the views of the America for Bulgaria Foundation or its affiliates.

About the experience

What graduates are saying