In the last three years, Romania has seen an increase in the number of startups founded or co-founded by female entrepreneurs. Today, The Recursive takes a look at the women tackling various verticals with technology and business skills.
Take a look at which are the women shaping up niches like MedTech, EduTech, FinTech, TravelTech, FashionTech, AgriTech, e-Commerce Tech, AI, Software, and CleanTech. There’s a competitive market in Bucharest, with most of the funding being targeted towards niches like MedTech, e-Commerce, and AI.
Below you will see 10+ verticals and 50+ women in tech in Romania. The listing of the founders under each category has been done taking into account the year when they launched the company, from the oldest to the newest.
"At SeedBlink, we believe diversity is important. We value diverse perspectives and focus on building lasting, trusting relationships that transcend beyond the ‘immediate’ - with our team and our community. For all women in tech, if you want something, go get it. Be curious and challenge yourself. I am constantly learning as technology changes rapidly. Just like in investments, where diversification is key, I agree with the idea that building an experienced portfolio is more valuable than a career path because it allows you to constantly discover new experiences and roles and develop your identity. And you can ask for help by seeking out your community. I appreciate The Recursive's initiative to highlight ambitious women who are conquering tech territories and inspiring others along the way.”
MedTech startups aim to innovate the market through products, services, and solutions that can save and improve human life. They offer prevention, diagnosis, monitoring, treatment, care, and analytics tools for health professionals to advance different verticals. The startups below come with solutions, like marketplaces, SaaS platforms, and B2C and B2B mobile apps. We gathered under the same category HealthTech startups, with fitness and nutrition solutions, as well.
MEDIjobs is a Bucharest-based marketplace for healthcare professionals. The solution aids health professionals with their job search by matching them with the right employers. They offer both a B2C platform for professionals looking for their next career, as well as professional advice; and a B2B platform for companies looking for the right employee to join their team.
2022 goals: new Seed round.
IziDoc is a Bucharest-based B2B startup that provides employers a dentistry subscription for their employees. The solution aids both parties to enjoy special services and discounts, as well as promote top professionals on the market.
2022 goals: new in-app options for improved UX, launch a new type of dental subscription, and enter other medical segments.
Oncochain is a SaaS analytics tool with a team in Timisoara and Amsterdam. The solution helps the information flow between health providers and oncology professionals to reduce recruitment times in clinical trials. The oncology platform collects data from cancer patients to generate analytics that can aid healthcare providers to deliver personalized care.
2022 goals: international scaling in Bulgaria, Poland, Serbia, but also Africa and America.
VoxiKids is a Bucharest-based SaaS platform and a mobile app aiming to digitize the speech therapy process for both children and adults. The team launched two products, VoxiKids mobile app, and VoxiClinic, the SaaS platform that wants to democratize access to therapy services.
2022 goals: strengthen their presence on the Romanian market, while tackling the English-speaking countries to offer all speech therapists their own digital office.
Capsida is an engineering platform that develops AAV (adeno-associated virus) therapies for patients with headquarters in Los Angeles, California, America. The team researches monogenetic and sporadic CNS (central nervous system) and non-CNS disorders and generates capsids that target tissues and cells in diseased organs.
Acertivo is a Bucharest-based mental health platform that targets technical professionals. The solution assists people with their mental fitness via tested protocols developed in collaboration with psychologists.
2022 goals: to bring the Explore feature (the one that lets you explore Acertivo without any financial commitment) to tech teams in Romania and Europe and to shift company culture.
MediNav is a Timisoara-based startup offering software for medical companies. The solution aims to deliver technology to hospitals and private practices to reduce the time spent on filling forms. The team uses AI for speech recognition, neuro-linguistic programming, and recommendation systems.
2022 goals: raise more seed rounds, scale in Romania, expand in the DACH area – Germany, Austria, and Switzerland.
The Bucharest-based startup aims to promote mental health and wellbeing at work. It offers B2B companies the opportunity to reduce stress, anxiety, and depression for employees based on a monthly fee. Users are paired with a specialist for guidance.
2022 goals: funding round, developing the solution, and driving mental health awareness.
Exigo Health is a Bucharest-based web application that motivates patients in need of physical rehabilitation through interactive augmented reality games. The solution is accessible from any camera-equipped device.
2022 goals: collaborate with physical therapists to expand the interactive games library and create new partnerships to grow and develop both a sustainable business and a solution that is useful for patients.
Hiboo is a New York-based AI-powered Enterprise platform. It enables organizations to build psychologically safe work environments. The team targets companies that want to solve trust and safety issues in the workplace with the goal of improving turnover rates.
2022 goals: raising a €500K round, growing the team, continue building the product, and offering online training for HR departments.
Crave Bespoke Nutrition is a Miami-based nutrition startup developed by a Romanian team in Bucharest. The team offers a platform and a mobile app that generate personalized meal plans in the field of preventive medicine based on an ML algorithm.
2022 goals: develop an open API so companies can access their SaaS tools to develop their nutrition, weight loss, and lifestyle medicine projects.
Zitamine is a Bucharest-based platform that combines medical expertise to bring personalized nutrition to CEE. With the help of a questionnaire, their algorithm transforms data into supplement recommendations. Then, these are delivered once per month to users, packed in sachets with daily doses.
EduTech startups use technology to create tools and educational practices to enhance learning. With the help of SaaS platforms and mobile apps educational ecosystem players can make learning fun, fast, and functional with lower costs.
Kinderpedia is a Bucharest and Cluj-based complete communication and school management software. It was built to transform the way schools and childcare centers work. Through technology, the SaaS platform optimizes the administrative processes of more than 2000 education institutions across four continents and places student-teacher-parent collaboration right at the core of the learning activities.
2022 goals: expanding international user base, strengthening global partnerships, increasing social impact by bringing innovative technology to the aid of schools, and communities in Romania, but also across the world.
Code of Talent is a Bucharest-based educational SaaS platform that targets both corporations, as well as educational institutions. Their aim is for users to learn in 3-7 minutes chunks. Their studies show that microlearning increases development while cutting costs in half compared to traditional programs.
IziBac is a Bucharest-based gamification learning mobile app. The team aims to improve the Romanian high school national exam outcome by facilitating the learning process. They focus on modern, fun, and multimedia content to create a unique experience for students.
2022 goals: market growth, new content, and functionalities, partnerships with NGOs, a new round of investment for international scaling.
She is Mom is a Bucharest-based EdTech platform for women. The team is on a mission to connect women, especially mothers, that want to change careers, learn skills, or launch new ventures, with mentors to help them achieve their targets. The platform also targets B2B by helping companies recruit new team members.
2022 goals: €1M investment; platform, apps, and team development, US expansion.
Parentool is a Cluj-based e-learning mobile app for parents. The solution aims to connect mothers and fathers with specialists and discover personalized content for their children.
2022 goals: the official launch and reach 10K clients.
CyberEDU is a Bucharest-based e-learning platform. The team aims to increase and improve cybersecurity skills by offering B2B and B2C users practical cybersecurity tools inspired by real-life scenarios.
2022 goals: partnerships with academic institutions in Romania, series of career paths to support cybersecurity specialists.
Parentropolis is a Bucharest-based e-learning platform. Their solution targets mothers and fathers looking to upgrade their parenting skills with online classes. It comes as an educational alternative to keep up with the child’s development until the age of 15 years old.
2022 goals: develop the platform to offer new courses and webinars based on a monthly subscription, and grow the market towards corporate-targeted services.
Ready For IT is a Bucharest-based platform that offers tools and classes for IT professionals. Users can read about best practices, find employment support, and get an inside scoop on the career path they would like to pursue.
2022 goals: grow the community, develop the solution in three directions – Quality Assurance Manual, Web Development, and Machine Learning area, as well as a network between graduates to exchange opportunities.
DO-IT is a Bucharest-based social media app that targets how young people develop their skills. The team’s goal is to learn efficiently through fun challenges that your friends can take part in.
2022 goals: iterative testing in different stages of development, expanding the team, increasing brand awareness, and attracting funds.
Fintech startups use technology to automate and digitalize financial services. In Romania, this niche has been gaining some traction, but companies still face a few challenges. Read more about that in What is new on Romania’s Fintech Map article.
SmartBill is a Sibiu-based company that offers invoice software for small businesses. The SaaS solution comes with billing options, inventory management, and can be accessed from anywhere. It is 50% owned by the Norwegian Visma Group.
2022 goals: improve the SmartBill ecosystem through new integrations, eliminating as much of the manual labor as possible.
FilmChain is a London-based Fintech startup that offers a digital Collection Account Management (CAM) service. The team wants to digitize the entertainment industry with the help of blockchain technology. Their royalties management system targets both major studios, as well as TV broadcasters and digital shows distributors.
2022 goals: keep developing the platform and scaling in the US.
Bankata is a Bucharest-based platform that aims to make financial products accessible. Their solution comes with free tools and tips from professionals to improve personal finances.
2022 goals: focus on business development and a new funding round.
Bucharest-based SOLO is the first mobile app that helps entrepreneurs register as sole traders. Lawyers, doctors, and creative freelancers can use the system to create their company, invoices, and keep up with their accounting and state files.
2022 goals: reach 10K users and a new investment round in the spring.
Salarium is a Bucharest-based financial service startup. The team aims to develop an app that allows employees the opportunity to withdraw part of their salary in advance.
2022 goals: grow the team, strengthen the relationship with strategic partners in the area of payroll software, and increase the number of client companies.
Smart Fintech is a Bucharest-based open banking third-party provider. The National Bank of Romania authorized it to help fintechs integrate and deliver new products or services.
2022 goals: educate the market; build a voice in the European fintech space; extend clients’ portfolios and provide guidance and support to foster adoption; play an active role to the development of the new generation of financial products.
Konvi is a European crowdfunding platform that enables users to partially own luxury collectibles, like watches, wine, and whiskey, to name a few. The team wants to democratize access to high-yielding alternative assets.
2022 goals: launch whiskey investments and reach €2M assets under management (AUM).
Zanumi is a Bucharest-based financial intelligence cloud-based platform. The team aims to automate the accounting review process, as well as the preparation of the statutory and management reports and budgets.
2022 goals: official launch of the product on the Romanian market, continue the development of the solution and establish partnerships.
Vestinda is a Bucharest-based investment marketplace platform. The team proposes to support people to find affordable investments through automation. Their solution uses algorithms created by professional traders to manage portfolios across multiple accounts.
2022 goals: open the platform to the large public, scale user acquisition, and raise the first investment round.
Travel technology startups use technology to digitalize the travel process while saving time and lowering costs. Bookings, inventory, payments, and back-office operations are available on one platform to have a better flow of communication between users and companies.
Doorie is a hotel management and engagement platform based in Warsaw, Poland. The AI solution targets staff to deliver a personalized experience and improve the hospitality industry both for B2B as well as B2C players.
2022 goals: adapting the platform to meet the needs of the market with a focus on the Middle East and the South-East Asia area.
Epic Visits is a Bucharest-based booking platform for touristic experiences. The solution uses users’ personalized lifestyles to offer self-service trips. The team says the project is a hybrid between a travel agency and a booking platform.
Fashion technology startups use innovative solutions, both physical and digital, from materials to designs, and tools, to bring manufacturing, transportation, and retail into the future. With this, ecosystem players aim to control waste, offer sustainable solutions, and a better shopping experience.
RE-COLLECTIONS is a B2C Bucharest-based AI personal fashion stylist. The solution aims to offer personalized digital shopping recommendations based on the user’s body shape and preferences, such as colors and styles. It will work in real-time to match women with the best items for them.
Andreea Chirila, founder MOD app (2022) – around €50K investment (bootstrapping)
MOD app is a Bucharest-based mobile app that offers a digital styling assistant. The user can take a few tests to receive suggestions for styling and shopping recommendations from Romanian stores.
2022 goals: official launch in Romania, international scaling, at least 5K users.
Agricultural technology startups use technology to produce more food with fewer resources, to digitize and automate the farming process via field monitoring. While some companies develop sustainable food for animals, others use satellites to create maps for a better future.
OGOR is a Bucharest-based monitoring service for farmers. Their solution is based on satellite intel and algorithms to have a better communication flow with users. They aim to build a live-journal farming field since 2017 to aid farmers to predict the future.
PropTech startups use technology to bring innovation to the real estate market. Amongst their solutions, there are projects digitizing spaces, management platforms, tools for monitoring, and sustainable solutions.
Pluria is an international work-from-anywhere subscription model that allows companies to implement a completely flexible remote or hybrid work model. Employees book workspaces in the app and work from any country or city in the network.
2022 goals: to consolidate their presence in Latin America, with an expansion in Mexico and Brazil.
E-commerce startups use technology to improve the already digital system. This can be done by offering mobile solutions, electronic transfers, stock, and team management, marketing, personalized customer support, as well as sustainable delivery solutions.
Planable is a platform connecting agencies and marketers that work with social media, based in London, England. Their solution is to simplify and speed up multiple-client digital campaigns by planning, visualizing, and approving posts. The tool, which can be used by e-Commerce companies as well, is similar to a social feed where everybody can collaborate in real-time. The aim is for teams to save time and focus on other workflows.
2022 goals: double their revenue, extend the product, grow the team, and launch a new pricing model.
MorphL is a Bucharest-based AI platform for e-Commerce personalization. Their solution democratized access to AI with a suite of automated models that can be used by any company. They relied on machine learning to increase engagement and conversion rates.
BeeFast is a Bucharest-based delivery startup. Their solution aims to offer a fast B2B integration offline-to-online transition of services. The end goal is to move goods fast and efficiently, in around two hours. Their services include digital presence, delivery, and warehousing, to name a few.
2022 plans: geographical expansion (4 more cities in Romania and one outside the country) and launching a delivery application between individuals (person to person) to move packages fast and easily.
Cartloop is a conversational marketing platform for e-Commerce based in Los Angeles, California. Their solution is said to increase revenue by over 30%, thus lowering costs, with targeted customer support that recovers abandoned shopping carts. They address customers in real-time with tailored recommendations that give shoppers the feeling of a shopping assistant.
Artificial intelligence startups make it possible for machines – robots and chatbots, to learn from experience, adjust, and perform human-like repetitive tasks. These can be used in various niches, from mobility to mental health, and e-Commerce to name a few.
UiPath is a New York-based public company that develops RPA and AI software. Their target is for every person to have a robot to unlock growth potential. Their solution comes with an end-to-end platform with tools like AI, Process Mining, and Cloud to scale operations fast.
Hubgets is a Bucharest-based AI business instant communication platform. Their cloud solution offers instant communication via a chat, with file, voice, video, and screen sharing. With the use of AI, the experience turns into a personalized searchable tool that adjusts communication flows for better productivity.
Chili Piper is a New York-based AI meeting platform built for sales teams. The solution enables leads to book online meetings or calls by filling out a form. The tool suggests available dates and hours to avoid back-and-forth emailing.
2022 goals: double or triple their revenues.
Nifty Learning is an Iasi-based B2B training sessions scheduling software. Their solution helps companies save around 20% of their budgets to turn them into team investments to increase 50% of their efficiency. The platform offers the possibility of gathering intel about training needs, scheduling sessions, tracking budgets, and providing KPIs.
DRUID is a Bucharest-based AI-powered enterprise chatbot platform. Their solution enables the development of intelligent virtual assistants. Employees, clients, suppliers, and partners can have a digital assistant to aid with tasks on different devices. This can save time, increase data quality, and lower costs.
Coreto is a Bucharest-based crypto projects research platform. The social platform gathers blockchain experts to help non-professional investors with their investment decisions in the niche. Their business model aims to educate investors to save time, validate influencers, create incentives for user engagement, and open communication.
Meetgeek is a Bucharest-based virtual meeting assistant. The team’s goal is to help teams participate effectively in meetings, save time, and boost productivity. The AI assistant joins conferences automatically via ZOOM, for example, to record, take notes, and send highlights to participants.
2022 goals: product validation, new streamline functionalities, the second round of investment.
Software technology startups have developed platforms with the help of programming languages as tools to aid communication. This can be applied in-house to be used by teams, but also for digital events.
Knotch is a New York-based content intelligence SaaS platform. The team helps CMOs and their teams measure their marketing content efforts in real-time. They also offer analysis and optimization tools for actionable insights.
Softlead is a Bucharest-based IT marketplace that aids companies to choose the best software solutions for their needs. The team wants to automate the software acquisition process.
2022 goals: develop on the Romanian market, prepare Softlead and Softlead Digital DNA for international scaling, and grow the local team.
Reporting Center is a Bucharest-based company offering reporting software solutions for the European banking market. The team aims to provide accuracy in the Regulatory Reporting for B2B by focusing on software development, implementation, maintenance, and support.
2022 goals: merger with another similar company, market diversification, AERO market listing, and partnership with a strategic investor to accelerate European scaling.
Avocatoo is a Bucharest-based platform that digitizes law services and democratizes access to information. Their solution makes it easier to understand this field and it offers technology integration to companies. The platform brings together law specialists and clients.
Mero is a Bucharest-based hair and beauty marketplace that aims to become a booking platform in CEE. Former Nova Booker, the MERO app is available in 50 cities in Romania and has over 700 beauty salons that users can choose from. The business model targets both B2B and B2C customers.
2022 goals: consolidate the position of a market leader in Romania and expand internationally.
Digitail is an Iasi-based pet care SaaS solution with teams in Europe and North America. It offers solutions for veterinarians and pet owners, featuring a management system for clinics and a mobile application for pet parents.
2022 goals: implement the hybrid pet care model that enables veterinarians and pet parents to collaborate remotely towards holistic pet health.
Bunnyshell is a Bucharest-based environment-as-a-service platform. The solution makes it easy to create and manage full-stack environments in the cloud so teams can develop software faster and better.
2022 goals: expansion plans – team and customer base, building an Environment-as -a-Service solution.
Introvoke is a San Francisco, California-based, SaaS platform that enables organizations to host their virtual programs on digital stages. The solution is secure and scalable both for virtual and hybrid stages, as well as chats and networking hubs with unlimited attendees.
Ioana Anutoiu, a co-founder of Cruze (2019) – around €20K investment (bootstrapping)
Cruze is a Bucharest-based carpooling app targeting B2B. The team aims to improve urban mobility by helping people commute to work, reduce pollution, and help co-workers interact.
2022 goals: mobile apps, onboarding 10 companies, reach 10K users nationwide.
Helperz is a Timisoara-based platform that offers access to specialists offering different services. They aim to connect users to babysitters, pet sitters, tutoring, cleaning, and other caregivers.
2022 goals: funding round, developing the platform in Romania, and adding more services.
Cyscale is a Cluj-based software company that offers a digital security solution. Their goal is for companies to protect their apps and data in the cloud. They empower every team member to build and deploy tools for automation and security with a few clicks.
Mingle is a Bucharest-based B2B platform designed to make recruiting easier. They target HR teams that can use it to reduce manual work and eliminate spreadsheets from their workflow.
2022 goals: achieve €250K in revenue, grow the team, and continue building the product.
2value is a Bucharest-based mobile app and platform that aims to help companies reach journalists and share their stories in the media. The team’s goal is to create a community of journalists that can have fast access to press releases. Their target is SMEs that need to lower their marketing and PR costs.
2022 goals: funding round, international scaling, product development with the help of AI.
Sustainability startups use technology to develop solutions with a more thoughtful footprint on the ecosystem and society. These can include carbon-free transportation alternatives, lower impact digital solutions, products for the circular economy, or eco-friendly packaging.
R-Create is a Bucharest-based platform that offers sustainable packaging solutions for e-Commerce players. They aim to help online retailers reduce waste, lower costs, and attract customers with a green policy.
2022 goals: a new funding round.
The startup based in Copenhagen, Denmark, is a sustainability engagement platform that targets B2B. The team wants to use technology, gamification and co-creation, to develop tools that employees can access for sustainable solutions that can solve Global Challenges.
2022 goals: seed round of €500K.
EstiVerde is a Bucharest-based sustainable e-Commerce platform. The team selects eco-friendly and non-toxic products for personal hygiene, house, and accessories from Romania and other EU countries. They use recycled packaging and deliver the products to customers by bicycle when possible.
2022 goals: product diversification, market growth, and team expansion.
Recycllux is a Brussels-based sustainability startup with Romanian DNA. The team plans to collect satellite Earth Observation data and with the help of ML algorithms identify the marine plastic litter problem spots. Their goal is to use blockchain to incentivize collectors and encourage the recycling of plastic waste.
2022 goals: develop the first pilot to demonstrate the functionality of the solution, aiming to raise funds.
PolyMore is a Timisoara-based sustainability tech startup that automatically detects waste that hasn’t been sorted right. Their goal is to make the process efficient and lower the costs for the waste management facilities.
2022 goals: consolidation on the Romanian market and launching the first international pilot project.
Toboro is a Paris-based mobile app that allows users to rent things they need from people in their proximity. The team aims to change people’s consumption behavior and promote sustainable ways of borrowing instead of buying for a better tomorrow.
Charger is a Bucharest-based marketplace that offers solutions, products, and equipment from the green urban mobility market. For example, users can get electric car chargers.
2022 goals: launch the official platform, together with the educational content component in partnership with NGOs, plus a round of pre-seed funding.
MOTUM is a Bucharest-based green mobility app that encourages car owners to make use of other means of transport. The team’s goal is for drivers to use public transport and reduce pollution and traffic. The solution rewards users for making the planet a better place with points that can be converted into vouchers.
2022 goals: raising the first investment round and having 10 corporate clients.
SeedBlink is a tech specialized venture investment platform. It enables individual investors to fund top-tier European tech startups and scale-ups alongside established institutional investors.