Unbranded and Unrecognizable: The Risks of Neglecting Branding for Startups
I expected to learn more about why startups fail by reading various reports. According to […]
Guest Articles 160 articles
Growth vs. Marketing Strategies: How to Maintain Balance for Startup Success
Paul Graham, Co-Founder of Y Combinator, noted in his 2012 essay titled “Startup = Growth”: […]
Founders, Here’s How to Plan a Marketing Budget That Brings ROI
While developing a new product, project management expenditures play a significant role in final costs. […]
From Toy Story to Tech Story: How to Use Pixar’s Storytelling Techniques to Stand Out in a Crowded Market
Tech companies, this is your wake-up call to start using storytelling in your branding and […]
The Power of Vulnerability: Five Female Founders Share How They Lift Each Other Up
In this guest post for The Recursive, five Romanian female women in tech who […]
How to Build Fast and Cheap MVP for Software-Based Startups
Startups are in a rush, but it shouldn’t be surprising. The first reason is that […]
From Idea to MVP with GhatGPT: What Startups Can Do with GPT-4
OpenAI, the company behind the well-known chatbot ChatGPT, released a new version of its AI […]
Will Geopolitical Issues in CEE Push Climate Tech Startups to the Sidelines?
The effects of climate change have been considered a serious problem threatening communities, businesses, and […]
Impact Investing: What It Is and Why It Will Go Mainstream
In 2022, I made my first angel investment in Bulgaria – FoodObox, a mobile app, […]
Impact of Intellectual Property on M&A Transactions in Bulgaria and Beyond
Georgi Kanev is the co-head of Kinstellar’s firm-wide IP & IT service line, based in […]
Boosting Innovation in the Utility Sector: Lessons From Veolia
Traditionally, the utility sector has been slow to adopt new technologies and innovative practices. […]
How to Set Up Your (SEE) Startup for PR Success With International Media
Julija (JJ) is Black Unicorn PR’s founder and CEO. JJ is a trained journalist and […]
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