Guest Articles 156 articles

Marketing & Sales

Hiring a Head of Marketing: What Skills to Look For at Different Startup Stages

By Pawel Poltorak 16 August 2023 5 mins read

Scaling early-stage startups is never simple, regardless of how well the product fulfills customer needs […]

Founder's School

Debt or Equity: Which Funding Option Should Startups Choose?

By Alexei Yermolenko 4 August 2023 6 mins read

Startups often face the choice between debt and equity when seeking funding. An investor providing […]

Founder's School

Marketing Magic on a Tightrope: Building Your Startup with Zero Budget

By Pawel Poltorak 27 July 2023 4 mins read

At least twice a week, startups with no marketing budget ask me how to acquire […]

Founder's School

The Killers of Legacy Tech: 3 Examples From the Romanian Startup Ecosystem

By Cristian Munteanu 21 July 2023 3 mins read

In the fast-paced world of technology, startups constantly emerge with groundbreaking ideas and innovative solutions […]

Future of Work

The Secret Power of AI-Enabled Remote Teams

By Ruxandra Cord 20 July 2023 6 mins read

Hey there, digital nomads and home office heroes! If you’re reading this, you’re probably already […]

Marketing & Sales

Ethical Lead Generation for B2B Tech: How to Build Credibility and Attract Leads

By Claudiu Jojatu 18 July 2023 8 mins read

Lead generation is a pivotal component of business growth in the rapidly changing ecosystem of […]

Founder's School

How to Design and Align Your Exit Goals With Angel Investors

By Pawel Poltorak 14 July 2023 4 mins read

Most startup founders focus on raising funds in the early stages of development and finding […]

Ecosystem

How Would Disruption to Net Neutrality Hinder Startup Growth and Innovation?

By Pawel Poltorak 23 June 2023 5 mins read

The Startup Poland Foundation recently conducted a research study titled “An open and free internet […]

Founder's School

Cracking the Code: The Art of Valuing a Startup Beyond Storytelling

By Pawel Poltorak 16 June 2023 4 mins read

Valuing a startup is an important task that founders must do to attract investors and […]

Founder's School

3 Proven Pathways for Strategic Market Expansion: Which One Will You Choose?

By Cristian Munteanu 14 June 2023 3 mins read

Expanding into new markets is a critical decision for startups, as it can significantly impact […]

Founder's School

Can Digital Debt Sabotage Your Startup?

By Pawel Poltorak 5 June 2023 5 mins read

The current trend toward digital operations has brought to light the idea of digital and […]

Founder's School

Securing Investment in Today’s Challenging Economic Climate: Tips for Startups

By Tania Marinich 31 May 2023 4 mins read

With European venture capital fundraising on track for its lowest total since 2015, it’s becoming […]