Marketing & Sales 27 articles

Founder's School

Tried and Tested Marketing Activities for Proptech Startups

By Georgiana Floroiu 8 April 2024 4 mins read

Proptech, or property technology, is all about infusing innovation into the real estate sector. However, […]

Marketing & Sales

Email Marketing Trends in 2024 and How Can You Follow Them

By Teodor Mincu 27 March 2024 5 mins read

Email marketing is evolving in many directions, starting with the tools we use to create […]

Marketing & Sales

Why Building Your Brand on LinkedIn Should Be On Your Priority List if You Are a Tech Founder

By Oana Groza 7 February 2024 4 mins read

Social media platform LinkedIn sees an accelerated growth, with about 1 billion members on the […]

Marketing & Sales

Romanian AdTech Startup Creatopy Secures $10M to Enhance AI-Driven Creative Automation

By Antoanela Ionita 5 October 2023 3 mins read

  Creatopy, a pioneer in AI-based creative automation, has successfully secured $10 million in a […]

Marketing & Sales

The Quantum Marketing Revolution: Navigating the 5th Paradigm as a Startup

By Pawel Poltorak 28 August 2023 5 mins read

In this dynamic evolution of marketing, an exciting chapter unfolds for startups—one that aligns seamlessly […]

Marketing & Sales

Hiring a Head of Marketing: What Skills to Look For at Different Startup Stages

By Pawel Poltorak 16 August 2023 5 mins read

Scaling early-stage startups is never simple, regardless of how well the product fulfills customer needs […]

Founder's School

Marketing Magic on a Tightrope: Building Your Startup with Zero Budget

By Pawel Poltorak 27 July 2023 4 mins read

At least twice a week, startups with no marketing budget ask me how to acquire […]

SPONSORED Founder's School

Business Development for New Tech Products: Tips from Hellen’s Rock Founder Retreat

By Hellen's Rock Capital 24 July 2023 4 mins read

The Recursive recently had the pleasure of attending the inaugural Hellen’s Rock Capital Founder Retreat […]

Marketing & Sales

Ethical Lead Generation for B2B Tech: How to Build Credibility and Attract Leads

By Claudiu Jojatu 18 July 2023 8 mins read

Lead generation is a pivotal component of business growth in the rapidly changing ecosystem of […]

Podcasts

The Power of Creativity With Ionut Vlad from Tokinomo: An Artist’s Approach to Disrupt Shopping

By The Recursive 12 July 2023 2 mins read

Today on The Recursive Podcast we get to find out more about revolutionizing in-store advertising […]

AI

What’s Next in Marketing: 5 CEE Startups Leveraging Conversational AI for Businesses

By Eva Slonkova 16 May 2023 5 mins read

Conversational AI has emerged as a powerful tool in the marketing sphere, revolutionizing customer engagement […]

Marketing & Sales

Unbranded and Unrecognizable: The Risks of Neglecting Branding for Startups

By Pawel Poltorak 19 April 2023 5 mins read

I expected to learn more about why startups fail by reading various reports. According to […]