Pawel Poltorak 18 articles

Marketing & Sales

The Quantum Marketing Revolution: Navigating the 5th Paradigm as a Startup

By Pawel Poltorak 28 August 2023 5 mins read

In this dynamic evolution of marketing, an exciting chapter unfolds for startups—one that aligns seamlessly […]

Marketing & Sales

Hiring a Head of Marketing: What Skills to Look For at Different Startup Stages

By Pawel Poltorak 16 August 2023 5 mins read

Scaling early-stage startups is never simple, regardless of how well the product fulfills customer needs […]

Founder's School

Marketing Magic on a Tightrope: Building Your Startup with Zero Budget

By Pawel Poltorak 27 July 2023 4 mins read

At least twice a week, startups with no marketing budget ask me how to acquire […]

Founder's School

How to Design and Align Your Exit Goals With Angel Investors

By Pawel Poltorak 14 July 2023 4 mins read

Most startup founders focus on raising funds in the early stages of development and finding […]

Ecosystem

How Would Disruption to Net Neutrality Hinder Startup Growth and Innovation?

By Pawel Poltorak 23 June 2023 5 mins read

The Startup Poland Foundation recently conducted a research study titled “An open and free internet […]

Founder's School

Cracking the Code: The Art of Valuing a Startup Beyond Storytelling

By Pawel Poltorak 16 June 2023 4 mins read

Valuing a startup is an important task that founders must do to attract investors and […]

Founder's School

Can Digital Debt Sabotage Your Startup?

By Pawel Poltorak 5 June 2023 5 mins read

The current trend toward digital operations has brought to light the idea of digital and […]

Leadership

Can Tech Startups Lead the Way in Digital Accessibility and Inclusion?

By Pawel Poltorak 25 May 2023 4 mins read

The 12th Global Accessibility Awareness Day (GAAD) was marked on Thursday, May 18, 2023. GAAD […]

Ecosystem

4 Reasons Why Poland Is an IT Industry Leader in Emerging Europe

By Pawel Poltorak 18 May 2023 4 mins read

Emerging Europe has established a well-deserved reputation as a nearshore and offshore sanctuary for software […]

Founder's School

Founders, Here’s How to Reduce Uncertainty in Project Management

By Pawel Poltorak 10 May 2023 4 mins read

The roots of a tree lie underground, and even when hidden, they are vital to […]

Founder's School

What Is the SaaS-acre and What Does It Mean for the Future of SaaS Funding?

By Pawel Poltorak 5 May 2023 4 mins read

Smart technology investors understand that SaaS businesses must incur high upfront costs to attract and […]

Sustainability

3 Essential Metrics Impact Investors Want to See in Startups

By Pawel Poltorak 28 April 2023 4 mins read

Impact-driven startups distinguish themselves from the rest by communicating an environmental or social benefit they […]