Marketing & Sales 27 articles

Founder's School

Growth vs. Marketing Strategies: How to Maintain Balance for Startup Success

By Pawel Poltorak 10 April 2023 4 mins read

Paul Graham, Co-Founder of Y Combinator, noted in his 2012 essay titled “Startup = Growth”: […]

Founder's School

Founders, Here’s How to Plan a Marketing Budget That Brings ROI

By Pawel Poltorak 4 April 2023 6 mins read

While developing a new product, project management expenditures play a significant role in final costs. […]

Founder's School

From Toy Story to Tech Story: How to Use Pixar’s Storytelling Techniques to Stand Out in a Crowded Market

By Snezhana Simeonova 29 March 2023 6 mins read

Tech companies, this is your wake-up call to start using storytelling in your branding and […]

AI

Here’s Why ChatGPT is The New Best Friend of Marketers

By Elena Ivanova 16 March 2023 6 mins read

Marketing is changing at an unprecedented pace. The world of artificial intelligence is stirring up […]

Startups

6 CEE Startups To Boost Your Marketing Strategy with AI in 2023

By Eva Slonkova 16 February 2023 5 mins read

Technology has taken the marketing field through an immense transformation over the past two decades. […]

Events

Elevate Your Presentation Game at Present to Succeed Hybrid Event

By Radostin Dimitrov 10 January 2023 3 mins read

Do you want to become a better presenter, public speaker, or both? Do you want […]

Founder's School

How to Set Up Your (SEE) Startup for PR Success With International Media

By Julija (JJ) Jegorova 6 December 2022 8 mins read

Julija (JJ) is Black Unicorn PR’s founder and CEO. JJ is a trained journalist and […]

Marketing & Sales

How to Create Your Startup Logo: Design Tips and Practical Tools

By Todor Ivanov 2 December 2022 5 mins read

Starting a day with breakfast and coffee is a routine for most people. Some prefer […]

SPONSORED Startups

CleverTap Launches A User Retention Platform For B2C Startups Looking To Grow Faster

By CleverTap 1 December 2022 4 mins read

Initiative to help smaller businesses improve user engagement and conversion rates at affordable costs CleverTap, […]

Sustainability

How NOT to Greenwash: A Step-by-Step Guide for Business Owners and Communicators

By Antoanela Ionita 23 November 2022 9 mins read

When Coca-Cola was announced as a sponsor of COP27 – the 2022 United Nations Climate […]

Marketing & Sales

Scaling Through Bootstrapping? The Founder of Albanian Social Media Startup Publer Shows How

By Bojan Stojkovski 10 November 2022 8 mins read

Thirty-three-year-old Ervin Kalemi was always interested in software development, and less in entrepreneurship. However, it […]

Marketing & Sales

6 Startup Social Media Campaigns That Stand Out. Recommended by Marketing Experts.

By Elena Vrabie 2 November 2022 7 mins read

Although there isn’t official data about the number of ads we are exposed to daily, […]