Pre-Loved Fashion Business and The Disciplined Pursuit of Excellence With Boryana Uzunova from NOLD

Our next guest is on a mission to mitigate the fashion industry’s impact on our planet. Boryana Uzunova is the co-founder of NOLD, a pre-loved fashion platform that circulates the existing fashion inventory of the world in a consumer-centric way. Her role in the company is to ensure they build a commercially successful and sustainable venture.

Prior to that, Boryana had experience in building the sustainable fashion platform Kool and Konscious and consulting global brands such as L’Oreal.

She graduated from The Hong Kong University of Science and Technology and The London School of Economics and Political Science.

In her conversation with Irina, Boryana reflects on her journey from a professional athlete in rhythmic gymnastics to her transformative experience as a student and young professional in Asia, and her personal growth through adaptation and learning.

It’s a conversation about the pursuit of perfection, discipline, and the search for balance and self-acceptance.

This podcast episode also delves into Boryana’s diverse startup experience, dissecting failures and the critical lessons learned about product-market fit, consumer psychology, execution, and the necessity of a sustainable business model not solely reliant on marketing spending.

We also learn how she ventured into the fashion industry, driven by a desire to combat climate change and pollution. She highlights the detrimental environmental impacts of the fashion world’s production processes and advocates for a future based on circularity and conscious resource utilization.

Tune in for some real talk on parenthood and entrepreneurship and the social expectations placed on mothers but also fathers.

*The Recursive Podcast is excited to announce that this episode is released in partnership with the European Bank for Reconstruction and Development. As part of their mandate to support small and medium-sized businesses, The EBRD’s SME Finance and Development Team provides knowledge, network, and skills to help emerging businesses innovate, thrive, and succeed.