Sofia 656 articles

SPONSORED E-commerce

Google Veteran Joins Bulgarian AdScout to Tackle “Trust Tax”

By Anna Atanasova 21 April 2026 5 mins read

Every major advertising platform now claims to be AI-powered. Most are technically correct, but few […]

SPONSORED Deep Tech

Why Europe’s Deep Tech Startups Struggle to Scale And What Actually Works

By Irina Stefanova 13 April 2026 4 mins read

Europe is producing world-class deep tech — from AI and clean energy to mobility and […]

SPONSORED Events

BrainDonors and HubSpot to Host B2B Growth Conference This May

By Anna Atanasova 2 April 2026 4 mins read

Bulgaria earned its place on the European tech map the hard way – through engineering […]

Ecosystem

When The Recursive Turned the Startup Grind into a Literal Dungeon

By The Recursive 1 April 2026 4 mins read

In the CEE tech ecosystem, we talk a lot about the “Valley of Death.” Usually, […]

SPONSORED Events

LeapXpert’s Sofia Event Explores the Future of the Engineering Role

By Anna Atanasova 31 March 2026 4 mins read

Software engineering is not what it used to be. By early 2026, nearly two-thirds of […]

SPONSORED Legal

SkyRefund: Building the Legal Infrastructure Behind Air Passenger Rights

By Livia Rusu 30 March 2026 8 mins read

Flight compensation company SkyRefund operates at the intersection of law, data, and technology, addressing a […]

Investors

Bulgarian INVENIO Partners Unveils New €75M Fund to Support SME Growth in Southeast Europe

By The Recursive 26 March 2026 2 mins read

Sofia-based private equity firm INVENIO Partners has announced the first closing of its third fund, […]

Founder's School

Real Equity vs Virtual Shares in Bulgaria: A Corporate Governance Playbook for Employee Incentives

By Viktor Mitev 13 February 2026 7 mins read

Viktor Mitev Viktor is a partner at EY Bulgaria dealing with tax planning of deals, […]

Fintech

How Afranga Brings EU-Regulated Private Credit to Retail Investors Across 27 Countries

By Anna Atanasova 29 January 2026 4 mins read

In 2021, European regulators rolled out a new licensing framework that fundamentally changed who could […]

Ecosystem

Why the Sofia-Paris Tech Bridge is Open to Everyone

By Teodora Atanasova 22 January 2026 4 mins read

Over the past few years, French Tech Sofia has quietly become a connector between the […]

Ecosystem

Working Alongside Bulgaria’s Tech Scene: What We Witnessed in 2025

By Anna Atanasova 20 January 2026 4 mins read

For Bulgaria’s technology ecosystem, 2025 marks a year of well-earned progress, one that’s been building […]

Leadership

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev 11 December 2025 8 mins read

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]