Marketing & Sales 35 articles

Marketing & Sales

The Quantum Marketing Revolution: Navigating the 5th Paradigm as a Startup

By Pawel Poltorak 28 August 2023 5 mins read

In this dynamic evolution of marketing, an exciting chapter unfolds for startups—one that aligns seamlessly […]

Marketing & Sales

Hiring a Head of Marketing: What Skills to Look For at Different Startup Stages

By Pawel Poltorak 16 August 2023 5 mins read

Scaling early-stage startups is never simple, regardless of how well the product fulfills customer needs […]

Founder's School

Marketing Magic on a Tightrope: Building Your Startup with Zero Budget

By Pawel Poltorak 27 July 2023 4 mins read

At least twice a week, startups with no marketing budget ask me how to acquire […]

SPONSORED Founder's School

Business Development for New Tech Products: Tips from Hellen’s Rock Founder Retreat

By Hellen's Rock Capital 24 July 2023 4 mins read

The Recursive recently had the pleasure of attending the inaugural Hellen’s Rock Capital Founder Retreat […]

Marketing & Sales

Ethical Lead Generation for B2B Tech: How to Build Credibility and Attract Leads

By Claudiu Jojatu 18 July 2023 8 mins read

Lead generation is a pivotal component of business growth in the rapidly changing ecosystem of […]

Podcasts

The Power of Creativity With Ionut Vlad from Tokinomo: An Artist’s Approach to Disrupt Shopping

By The Recursive 12 July 2023 2 mins read

Today on The Recursive Podcast we get to find out more about revolutionizing in-store advertising […]

AI

What’s Next in Marketing: 5 CEE Startups Leveraging Conversational AI for Businesses

By Eva Slonkova 16 May 2023 5 mins read

Conversational AI has emerged as a powerful tool in the marketing sphere, revolutionizing customer engagement […]

Marketing & Sales

Unbranded and Unrecognizable: The Risks of Neglecting Branding for Startups

By Pawel Poltorak 19 April 2023 5 mins read

I expected to learn more about why startups fail by reading various reports. According to […]

Founder's School

Growth vs. Marketing Strategies: How to Maintain Balance for Startup Success

By Pawel Poltorak 10 April 2023 4 mins read

Paul Graham, Co-Founder of Y Combinator, noted in his 2012 essay titled “Startup = Growth”: […]

Founder's School

Founders, Here’s How to Plan a Marketing Budget That Brings ROI

By Pawel Poltorak 4 April 2023 6 mins read

While developing a new product, project management expenditures play a significant role in final costs. […]

Founder's School

From Toy Story to Tech Story: How to Use Pixar’s Storytelling Techniques to Stand Out in a Crowded Market

By Snezhana Simeonova 29 March 2023 6 mins read

Tech companies, this is your wake-up call to start using storytelling in your branding and […]

AI

Here’s Why ChatGPT is The New Best Friend of Marketers

By Elena Ivanova 16 March 2023 6 mins read

Marketing is changing at an unprecedented pace. The world of artificial intelligence is stirring up […]