Marketing & Sales 31 articles

Marketing & Sales

Ethical Lead Generation for B2B Tech: How to Build Credibility and Attract Leads

By Claudiu Jojatu 18 July 2023 8 mins read

Lead generation is a pivotal component of business growth in the rapidly changing ecosystem of […]

Podcasts

The Power of Creativity With Ionut Vlad from Tokinomo: An Artist’s Approach to Disrupt Shopping

By The Recursive 12 July 2023 2 mins read

Today on The Recursive Podcast we get to find out more about revolutionizing in-store advertising […]

AI

What’s Next in Marketing: 5 CEE Startups Leveraging Conversational AI for Businesses

By Eva Slonkova 16 May 2023 5 mins read

Conversational AI has emerged as a powerful tool in the marketing sphere, revolutionizing customer engagement […]

Marketing & Sales

Unbranded and Unrecognizable: The Risks of Neglecting Branding for Startups

By Pawel Poltorak 19 April 2023 5 mins read

I expected to learn more about why startups fail by reading various reports. According to […]

Founder's School

Growth vs. Marketing Strategies: How to Maintain Balance for Startup Success

By Pawel Poltorak 10 April 2023 4 mins read

Paul Graham, Co-Founder of Y Combinator, noted in his 2012 essay titled “Startup = Growth”: […]

Founder's School

Founders, Here’s How to Plan a Marketing Budget That Brings ROI

By Pawel Poltorak 4 April 2023 6 mins read

While developing a new product, project management expenditures play a significant role in final costs. […]

Founder's School

From Toy Story to Tech Story: How to Use Pixar’s Storytelling Techniques to Stand Out in a Crowded Market

By Snezhana Simeonova 29 March 2023 6 mins read

Tech companies, this is your wake-up call to start using storytelling in your branding and […]

AI

Here’s Why ChatGPT is The New Best Friend of Marketers

By Elena Ivanova 16 March 2023 6 mins read

Marketing is changing at an unprecedented pace. The world of artificial intelligence is stirring up […]

Startups

6 CEE Startups To Boost Your Marketing Strategy with AI in 2023

By Eva Slonkova 16 February 2023 5 mins read

Technology has taken the marketing field through an immense transformation over the past two decades. […]

Events

Elevate Your Presentation Game at Present to Succeed Hybrid Event

By Radostin Dimitrov 10 January 2023 3 mins read

Do you want to become a better presenter, public speaker, or both? Do you want […]

Founder's School

How to Set Up Your (SEE) Startup for PR Success With International Media

By Julija (JJ) Jegorova 6 December 2022 8 mins read

Julija (JJ) is Black Unicorn PR’s founder and CEO. JJ is a trained journalist and […]

Marketing & Sales

How to Create Your Startup Logo: Design Tips and Practical Tools

By Todor Ivanov 2 December 2022 5 mins read

Starting a day with breakfast and coffee is a routine for most people. Some prefer […]