“GenZs are anti-work.” Myth or reality? The aspirations of the younger generation are a topic of societal discussion, concerning us all.
Generation Z is the demographic group born roughly between 1997 and 2012, following Millennials. Known as “digital natives,” Gen Z grew up with the Internet and portable technology, witnessing the rise of online businesses. How did that affect them?
Gen Zs in Europe are willing to start their own business
Greek Apeiron Ventures, a seed-stage investment fund focusing on the Gen Z economy and B2B enterprise, released a new survey examining Generation Z’s entrepreneurial aspirations and motivations across Europe, prepared in collaboration with Z Link.
The research, conducted with 691 Gen Z participants aged 17-26, aims to showcase insights into the next generation of European founders, spanning across the whole region.
A key finding stands out as over 62% of respondents expressed high intent to start their own business within the next 3-5 years.
More than half of the surveyed participants answered that they are driven by societal impact. Moreover, 91% of participants emphasized that social and environmental impact plays a critical role in their entrepreneurial ambitions. In terms of sectors, their most prioritized social issue turns out to be diversity and inclusion, followed by health and well-being.
54% are interested in raising capital from investors or VC funds
Mentorship is crucial for Gen Z. More than half of the surveyed participants answered that they would consider finding a mentor to support them on the journey. Their preferred way of working and getting guidance is a mix between collaboration and team work.
In terms of funding, which Gen Z pointed out to be the biggest challenge, 54% of the respondents want to raise money from investors or venture capital funds. It is also highlighted that Gen Zs might be eager to use alternative ways of financing, such as crowdfunding, where the control of the company is higher. Nevertheless, future business leaders emphasized the importance of improving their financial management skills, an area where they see the greatest gap.
The surveyed GenZs noted that they are willing to participate in accelerator programs to support their efforts in finding capital, getting market knowledge as well as finding the right co-founder or people to work with.
Overall, the research shows that GenZs aspirations are directed towards self-employment and flexible career paths. The surveyed participants are eager to fill their knowledge gaps, seeking mentorship and collaboration but still taking the lead in making their own decisions.
The motivation behind Apeiron Ventures research
By gaining insight into these needs and motivations, Apeiron Ventures’ efforts are directed toward developing support systems, flexible funding options, and mentorship.
Earlier this year, the firm announced the launch of its new seed investment fund with a first close at €25 million. The new fund targets two main areas, enterprise transformation and the Gen Z economy. Apeiron Ventures will be looking to invest in a portfolio of 20-25 ventures in the next 4 years.
“Gen Z redefines entrepreneurship, prioritizing autonomy, purpose, and social impact. Many are or will start solo, leveraging AI to innovate with fewer human resources,” commented Dimitris Kalavros-Gousiou, Founding Partner at Apeiron Ventures.
“Their ambitions challenge traditional paths and hold the potential to reshape industries, bringing fresh, value-driven perspectives. Apeiron Ventures is committed to supporting their transformative entrepreneurial journey,” shared Gousiou.
Download the full survey HERE.
