Did you know that X (ex Twitter) came out of a failed podcasting business in 2004? Which name was one letter away from the name of an all time favourite cookie?
Twitter emerged from the podcasting venture Odeo, which was founded in 2004 by Evan Williams, Biz Stone, and Noah Glass. Now, what does it have to do with what we’re about to discover?
Podcasts are arguably one of the best ways for a brand to tell great stories. There are 464.7 million podcast listeners globally as of 2023. This number is predicted to reach 504.9 million by 2024. The podcast industry market size is $23.56 billion.
However, most brands struggle with storytelling. They create content without a real story, or take the “brand” component too literally and make it all about them. Done well, brand storytelling can differentiate you from your competitors and engage your audience in a meaningful way.
To help you master this savoury cookie dough fusion, we are excited to announce our #8 “Let’s Sesh On” webinar for creating stellar brands “From Sound Waves To Influence: Podcasting Your Brand’s Story” with Sessions. We will delve into the conflicts and challenges faced by businesses and individuals when it comes to crafting and sharing your brand’s story. You will discover how to leverage podcasting as an opportunity to authentically connect with your target audience and effectively communicate your brand’s values with two professionals that will share their experience and insights.
Speakers:
- Shawn Flynn is the Host of “The Silicon Valley Podcast” and Principal at Global Capital Markets. He is a seasoned mid-market investment banker sharing the Valley’s business acumen from thought leaders and industry pioneers with entrepreneurs around the world with 200+ podcast guests episodes and counting. A successful business owner in Beijing, China, he returned to the Valley and immersed himself in its dynamic startup ecosystem. Shawn has held diverse roles, from Head of Incubation for an AI and blockchain-focused incubator to President of the second oldest Angel group in the Valley. 📈 He will share his insights on how to use podcasting for lead generation, scaling your company and building relationships that drive growth.
- Robert Katai is the Founder of “The B2B Creator Newsletter” & Katai Podcast. With over 15+ years of experience in marketing and social media, Robert created content marketing campaigns featured on Adweek, TechCrunch, and Entrepreneur. He’s been a speaker at conferences worldwide and is always in search of new experiences that can prove good marketing can get good results.
You will learn how to:
✅ Craft a compelling brand story and how to develop a narrative that resonates with your target audience
✅ Cultivate a loyal audience, build relationships and enhance your brand credibility
✅ Understand the potential challenges and how to overcome them to make the most of your podcasting journey
✅ Establish your thought leadership through brand storytelling
Book your tickets at the following link.
