marketing 22 articles

Founder's School

The First Hires in Tech Startups: Interns, Freelancers or Employees?

By Elena Ghinita 10 July 2024 4 mins read

Hiring your first employees in a startup is like setting the cornerstone of a grand […]

Founder's School

Tried and Tested Marketing Activities for Proptech Startups

By Georgiana Floroiu 8 April 2024 4 mins read

Proptech, or property technology, is all about infusing innovation into the real estate sector. However, […]

Marketing & Sales

Email Marketing Trends in 2024 and How Can You Follow Them

By Teodor Mincu 27 March 2024 5 mins read

Email marketing is evolving in many directions, starting with the tools we use to create […]

Others

Branding 101: Deciphering 10 CEE Startup Names (Part III)

By Elena Ghinita 22 March 2024 5 mins read

Ever wondered what the name of that startup you think is cool means? We did […]

Marketing

Branding 101: The Name Story of 10 Startups From CEE (Part II)

By Elena Ghinita 14 March 2024 6 mins read

Picking the right name for your business is a complex task that will influence the […]

Marketing

Branding 101: The Story Behind the Names of 10 Startups From CEE, Including Ours (Part I)

By Elena Ghinita 4 March 2024 5 mins read

Choosing the perfect name for your startup isn’t just a task, it’s an art. It’s […]

Marketing & Sales

Why Building Your Brand on LinkedIn Should Be On Your Priority List if You Are a Tech Founder

By Oana Groza 7 February 2024 4 mins read

Social media platform LinkedIn sees an accelerated growth, with about 1 billion members on the […]

Events

Speak to Succeed: Unlocking The Value Of Powerful Presentations Webinar

By Sessions 11 November 2023 2 mins read

Research shows that fear of public speaking, or glossophobia, is believed to affect up to […]

SPONSORED Events

Reach Your Audience With “From Sound Waves To Influence: Podcasting Your Brand’s Story” Webinar

By Sessions 17 October 2023 3 mins read

Did you know that X (ex Twitter) came out of a failed podcasting business in […]

Events

Webinar Announcement: “Leveraging AI For Marketing Growth: Strategies & Shortcomings”

By Sessions 3 October 2023 2 mins read

For the past year, Artificial Intelligence (AI) has been the buzzword reverberating across industries and […]

Events

The Do’s & Don’ts: Adapting B2C Strategies For B2B Marketing Success

By Sessions 30 August 2023 3 mins read

“Perhaps one of the more understated benefits of social media in B2B is the ability […]

SPONSORED Events

Craft A Compelling Employer Brand With A Powerful Competitive Edge

By Sessions 20 June 2023 2 mins read

Setting yourself apart as an employer that captivates team rockstars, future customers and partners for […]