For the past year, Artificial Intelligence (AI) has been the buzzword reverberating across industries and realms near and far. But nowhere is it making as substantial an impact as in the realm of marketing.
While the promise of automating repetitive tasks and personalising customer interactions has organisations abuzz with excitement, there exists a dissonant chord in the melody of progress: Is AI in marketing an innovation paradise or just a high-tech mirage?
According to a report from the Capgemini Research Institute, 63% of organisations believe that AI is already delivering value in their marketing endeavors, a statistic that simply cannot be ignored. Yet, questions remain about the ethical use of consumer data, the ROI on AI investments, and the vanishing line between personalization and privacy invasion.
To help you navigate these promising yet murky waters, we are excited to announce our #7 upcoming webinar with Sessions on “Leveraging AI for Marketing Growth: Strategies and Shortcomings.” We will aim to offer a balanced perspective on the trending adoption of AI tools in marketing strategies, casting light on both the efficacy and the areas of caution. Join us to uncover how you can effectively leverage AI in your marketing endeavours, staying ahead of the curve while sidestepping pitfalls.
👨🏻 Matei is the co-founder & CMO of Blindspot – a New York based startup that empowers any business to efficiently advertise on over 500.000 digital billboards worldwide and a leading player. The company is behind the most upvoted Reddit post of all time, works with thousands of startups and SMBs, as well as the likes of Rihanna, Airbnb, Alicia Keys, Kanye West, Snoop Dogg, Universal Music Group, TikTok, Picsart, Samsung, Morning Brew, Monster, GoDaddy, MSCHF and more.
He will share their strategies on successfully implementing AI in your marketing strategy.
🤖 You will learn:
✅The value add of implementing AI in marketing
✅Should you go “all-in” on AI marketing
✅Tools and actionable strategies for scaling marketing operations using AI
✅Drawbacks and limitations of using AI in marketing, and how can they be mitigated