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What is a startup?

Startups are companies that are usually early-stage, often innovative, and typically technology-driven. These businesses may require a significant amount of capital and resources to get off the ground and as organizations are focused on finding a market, developing a product, and scaling their operations.

Startups innovate by leveraging technology, disrupting existing markets and industries, launching new products and services, and creating new business models. 

They also often use agile and lean startup methodologies to quickly test and iterate on ideas, allowing them to move quickly and launch products quickly. Startups also have an entrepreneurial culture that allows employees to take risks and pursue ideas without fear of failure. 

Finally, many startups are able to leverage the power of networking and collaboration to find partners, customers, and investors to help them bring their ideas to life.

The process behind early-stage startups

How are startups transforming industries in Central and Eastern Europe?

№1. AgriTech

AgriTech startups in Central and Eastern Europe such as Augmenta are transforming the agricultural industry by introducing new technologies such as sensors and AI-based analytics to increase the efficiency of crop production and optimize yield management.

№2. FinTech

FinTech startups in Central and Eastern Europe such as Payhawk are revolutionizing the financial sector by leveraging the latest technologies such as artificial intelligence (AI), machine learning (ML) and blockchain to develop innovative products and services that make it easier for customers to access and manage their finances.

№3. Logistics

Logistics startups in Central and Eastern Europe such as Dronamics are streamlining the supply chain by introducing new technologies such as autonomous drones and robots, RFID tagging, and cloud-based platforms that make it easier to track and manage inventory and shipments.

№4. Healthcare

Healthcare startups in Central and Eastern Europe such as Healee are revolutionizing the healthcare industry by introducing new technologies such as telemedicine, virtual reality (VR) and augmented reality (AR) to provide remote medical care and improve the patient experience.

№5. Education

Education startups in Central and Eastern Europe such as GoStudent are transforming the education sector by leveraging technology to create innovative digital learning solutions that make it easier for students to access educational materials and resources.

Why do we write about startups?

Startups are a powerful source of innovation and new ideas, so it’s important for media like ours to cover them in order to promote and share those ideas with a larger audience. 

By covering startups, we can help increase awareness of the sector and its potential, as well as inspire others to pursue their own entrepreneurial dreams. Additionally, media coverage helps starting companies gain exposure and credibility, which can help them attract investors, partners, and customers. 

Furthermore, writing about new ventures also provides an opportunity to highlight the successes and struggles of entrepreneurs as they build their businesses. This can help to create a more positive perception of startups and encourage others to pursue their own entrepreneurial dreams.


Who are the authors writing about startups? 

The Recursive’s journalists that write about startups are Elena Ivanova and Elena Vrabie.

What materials are written most often? 

We cover a wide range of startup news, educational content for startup founders and analysis of the ongoing development of the innovation ecosystem in Central and Eastern Europe.

Can I subscribe to the latest startup news? 

Yes, subscribe to The Recursive newsletter to receive the latest startup topics in your mailbox.