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Irina started her career path in Vienna, working in media and communications. In 2016, she made her first attempt as an entrepreneur when she co-founded WelcomeBuddy - a platform for expats Austria. The venture failed to launch, but the experience gained had a huge effect on her decisions later on. On one side, by observing how migration trends in Europe lead to massive brain drain in Southeast Europe, Irina identified a new mission. On the other hand, Irina also developed a strong passion for disruptive business models and the startup world. Later on, she gained experience in digital marketing and sales working for various tech companies in the B2B segment in DACH.
In 2018, Irina decided to move back to Bulgaria - and the media sector, helping establish the first international outlet of Trending Topics in Sofia. Three years later, she and her co-founder, Etien Yovchev, launched the regional media project The Recursive. By combining news media with ecosystem mapping and a content marketing agency, their mission is to help innovative ventures from Emerging Europe scale internationally and get the visibility they deserve.
Irina holds a degree in Mass Media & Communication Studies from the University of Vienna. In 2021, she was awarded Female Entrepreneur of the Year by La French Tech community in Bucharest. As a member of the advisory board of Entrepreneurs in Class, Irina is committed to inspiring entrepreneurial mindset in young students.
