The choice to not give up with Adina Huma from R-Create

Next on The Recursive podcast, we meet a female entrepreneur who is passionate about business change, automation and the circular economy. Adina Huma is the co-founder of a Bucharest-based platform that offers sustainable packaging solutions for e-Commerce players called R-Create. Adina and her co-founder Linda Vasilescu aim to help online retailers reduce waste, lower costs, and attract customers with a green policy. 

She’s also a seasoned consultant and project manager, who guided the digital transformation and business growth of many businesses.

In her conversation with Georgi Nenov, Adina shares why she switched from consulting to entrepreneurship and what she learned in the process. She also talks about the hardest moment which they endured with her co-founder Linda Vasilescu as partners – when they were ready to launch a product and raise money from investors but the pandemic put a halt to every business activity. They decided not to give up, but reshuffle, adapt and look for resolution. 

In this episode you’ll also hear insights on  how to make it work on a market where you are the first one. Adina also shares experience on how to activate the community to contribute to sustainability goals. 

“It’s a really good time for startups. You are now granted the opportunity to be hands-on and make things happen”, she says about the evolution of innovations in the SEE region. 

Watch the previous episode to find out what Greek stoicism philosophy has to do with entrepreneurship in a great conversation with the AI evangelist and Head of R&D of Algolia in Romania Ciprian Borodescu.

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