Etien Yovchev 91 articles

SPONSORED AI

With 90% of European AI Users on US Platforms, Vienna’s Eustella Wants to Fight Back

By Etien Yovchev 27 April 2026 4 mins read

Vienna-based eustella wants to be Europe’s AI champion and a true sovereign ChatGPT alternative. Its […]

Deep Tech

Deep Tech Momentum Returns to Accelerate Europe’s Adoption of AI, Energy, Space, and Defense Innovations

By Etien Yovchev 26 March 2026 4 mins read

On May 20–21, Berlin will host Deep Tech Momentum 2026 (DTM26), an event built around […]

Events

Inside MPE Berlin: How I met 25+ of the Companies Behind Europe’s Multi-trillion Payments Ecosystem

By Etien Yovchev 24 March 2026 6 mins read

More than just another industry event, this year’s Merchant Payments Ecosystem (MPE) in Berlin brought […]

AI

22+ Communities Powering the Baltic AI Ecosystem

By Etien Yovchev 2 March 2026 5 mins read

Baltic startups raised €607M in 2025, up from €505 million in 2024 — led by […]

Fintech

FinovateEurope 2026 to Gather 1,000+ Fintech and Banking Decision-Makers in London

By Etien Yovchev 24 January 2026 3 mins read

FinovateEurope will take place on 10–11 February 2026 at the InterContinental London – The O2, […]

Leadership

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev 11 December 2025 8 mins read

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

Others

The Hidden Banks of Europe: How Embedded Finance Powers the Growth of European Tech

By Etien Yovchev 4 December 2025 < 1 mins read

State of Embedded Finance 2025 – Opportunities and Risks as the Industry Matures and Heads into Consolidation

Sustainability

Pilots Succeed, Scale Fails: The Capital Architecture Problem in Climate Tech

By Etien Yovchev 28 November 2025 6 mins read

Europe is entering a decisive decade for climate innovation. Public funding instruments, from the EU […]

Fintech

Viber Pay Partners with Paynetics to Scale Across 7 Markets, Working Toward Its Super App Strategy

By Etien Yovchev 13 November 2025 2 mins read

Rakuten Viber is accelerating its push into financial services with a major upgrade to Viber […]

Cybersecurity

Why Pen Testing Can’t Be a Checkbox Anymore: Plainsea’s Marko Simeonov on Building Continuous Security from the Inside Out

By Etien Yovchev 29 September 2025 6 mins read

Penetration testing is still being treated by many organizations as a once-a-year compliance exercise – […]

AI

Wisdom Raises €23.9M: Stoyan Kenderov on Beating General AI with Deep Vertical Focus

By Etien Yovchev 21 August 2025 10 mins read

Stoyan Kenderov is the founder of Wisdom Inc., a company on a mission to transform […]

Inside The Recursive

From a Park Bench to One of Europe’s Most Influential Voices: Why Irina Obushtarova Stepped Down as a CEO

By Etien Yovchev 10 June 2025 16 mins read

After nearly a decade of shaping the narrative of innovation in Central and Eastern Europe, […]