Only have 1 minute? Here are 3 key takeaways from the piece:
• Sofia-based investment company HR Capital makes an undisclosed investment in media analytics company Sensika Technologies
• The Bulgarian company leverages AI tools to collect, process, and analyze vast volumes of media content
• The platform covers a wide array of media sources including websites, blogs, forums, social networks, TV, radio and print
Founded in 2012, Sensika Technologies’s platform serves as a solution to the challenges posed by the relentless influx of digital content. The platform’s AI-driven data processing capabilities cut through the noise, providing actionable insights in real-time.
“In addition to providing fundamental media monitoring features such as live dashboards, alerts and automated reports, Sensika has developed a suite of AI tools capable of substantially reducing manual analytical work and enhancing media intelligence. The AI empowerment allows for a quantum leap in analytical productivity, decreasing thousands of man/hours to a few minutes by substantially increasing precision in the process,” Sensika’s co-founder and managing partner Konstantin Christoff tells The Recursive.
As Christoff further points out, Sensika’s platform boasts an extensive media source catalog that covers more than 500,000 online media outlets and social media platforms like Twitter, Facebook, Instagram, YouTube, TikTok and Telegram.
While the exact amount of the investment remains undisclosed, Sensika plans to utilize the fresh funds to fuel its pre-IPO activities.
“The companies participating in the pre-IPO have the option to subscribe shares at the valuation announced during the listing, and a negotiated discount,” Christoff added.
According to HR Capital, with increasing volumes of information online and advancing technologies to spread false claims, solutions like Sensika’s are becoming increasingly important.
“Corporations want to protect their reputations, and governments want to know public attitudes toward them before they set foot on foreign soil,” HR Capital said in a LinkedIn post regarding the investment.
Furthermore, the company also plans to expand its horizons by delving into non-textual content, adopting specialized AI models for precise analyses, embracing automation for streamlined operations, exploring network analysis to understand intricate media relationships, and introducing tailored analytical presets to simplify user experiences and enhance efficiency.
“These insights empower clients to make informed decisions, spot emerging trends, understand public sentiment, manage their reputations, and respond effectively to evolving market dynamics.” Christoff concludes.
