Search for...

Romanian Nordensa Scores €1.65M Seed Round Pioneering Fan-Powered Football Talent Platform

Men playing football
Image credit: Canva
, ~

In a nutshell:

  • Romanian startup Nordensa, a fan-powered platform for football talent, secured €1.65M in a seed round
  • The round took place with the participation of the company’s Advisory Board, including Burnley FC club owner Alan Pace and former Saatchi & Saatchi CEO and Head of Marketing at Manchester City Football Club, Chris Kay. Other investors include Emiliano Marcondes, AFC Bournemouth player, Lasse Vibe, former Denmark international, and Mads Davidsen, who is the Group Head of Football at the Right to Dream Academy. 

 

Their background story:

Nordensa was established in 2022 by Adrian Docea and Guilherme Fernandes, currently headquartered in Cluj-Napoca. The company provides a platform for scout use, where fans can support football players to join major European clubs, acting as their backers. So far, it is a one of a kind application, and users get rewarded if the player gets transferred.

Currently, the company operates across Europe, having established partnerships with clubs like Standard de Liege, Real Zaragoza, Kawasaki Frontale, and others, as well as several football academies around the world.

Last year, Nordensa signed Joseph Iyendjock, the world’s first-ever fan-backed footballer, to a European club.

 

In their own words:

“Despite being the only anything (not just sport!) with over 5 billion passionate fans around the world, it is mind-blowing that ownership and decision-making in football has only ever been within the reach of club owners and a handful of extremely wealthy individuals, but we’re here to change that for good. And we’re doing so by giving not just a voice, but also the power to change someone’s life, to the most dedicated fans on the planet,” Adrian Docea, CEO and Founder of Nordensa, shared with Romania-Insider.com.

 

Next steps:

Nordensa is aiming to further develop the product, while incorporating additional sports to the platform. The Romanian startup is also planning expansion to new territories. 

Read more:  7 SEE sports tech startups to watch in 2022

 

Thank you for reading The Recursive!

Over 1 million people from all over the world have learned about the tech ecosystem in Central and Eastern Europe thanks to The Recursive. In order to keep our content free for everyone, we need your help. If you believe what we do is important and have the means to do so, support us in giving a voice to Central and Eastern Europe with as little as €7. Thank you!

DONATE Keep reading this article

Help us grow the emerging innovation hubs in Central and Eastern Europe

Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators.

Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem!

One-time donation

You can also support The Recursive’s mission with a pick-any-amount, one-time donation. 👍

https://therecursive.com/author/teodoraatanasova/

Teodora Atanasova is a News Editor at The Recursive. She covers everything around funding rounds, exits, startups expanding to international markets, big tech opening R&D in CEE, meaningful for the ecosystem partnerships.