In a Nutshell
- Digital First AI, a company creating a solution for autonomous marketing using AI, secured $3.8M (€3.49M).
- The investment was made by the domestic fund 4growth VC and foreign entities, including Plug and Play, Sher Ventures, Hub71, and the owners of the McCANN Poland agency.
Their Background Story
Krakow-based DigitalFirst.AI is a Gen AI tool designed to help the user discover tactics for any marketing challenge and implement them effortlessly, even without prior experience. The company was founded in 2021 by experienced advertising executives Grzegorz Gracz, Michał Tokarski and Rafał Tromczyński.
Their DF.AI platform processes any company’s data format in a “safe room,” allowing it to expand its knowledge base through real-time research, competitive analysis, social listening, and trend tracking. Digital First AI can then perform complex tasks such as creating and marketing new products, as well as executing advertising campaigns.
The company plans to launch an enterprise solution for large corporations by the end of the third quarter of 2024. Initial “proof of concept” projects with international partners have already started.
In Their Own Words
“We knew the MarTech & AI landscape would be competitive. But we never abandoned our vision: building fully autonomous AI marketing teams,” Rafał Tromczyński, CEO Digital First AI, shared in a LinkedIn post.
“These AI agents are an extension to your company, strategizing, researching, and executing creative content tailored to your needs. At every stage of your business. They are not here to replace you. They are here to super-charge your marketing initiatives like never before,” he added.
Investor’s Perspective
According to their data, Digital First AI currently serves over 900 clients in 60 countries, with more than 50% of its revenue coming from the USA, as well as significant markets such as Poland, the UK, the UAE, and India.
The current seed round was carried out by Digital First AI Holding Inc., a U.S.-registered entity responsible for managing the startup’s international operations.
Wojciech Borowski, Group CEO of McCANN Poland and Co-Founder of 45Avenue Group, commented: “The investment in DF.AI, which uses AI to enhance marketing effectiveness, has the potential to achieve the business goals of our clients and agencies within our global structure. The solution designed for large corporations will first be offered to McCANN Worldgroup agencies and clients, including some of the world’s largest brands and leading creative agencies on every continent.”
