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Next Consult and Salesforce will present a 360-degree overview of digital transformation trends at the annual Salesforce conference

salesforce conference bulgaria
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The consulting company announces its traditional Salesforce conference, which will be held this year on May 17 in Bulgaria and on May 19 in Romania

04.2022, Sofia – A 360-degree overview of trends, challenges, and solutions for digital transformation will be presented by Next Consult in partnership with the leader in CRM solutions, Salesforce. For the ninth consecutive year, the company announces the annual Salesforce conference, which brings together leading managers from Bulgarian and foreign companies and will be held under the motto: “Now, it’s Digital 360”. The conference involves two consecutive events – on May 17 in Sofia Event Center, Sofia, and on May 19 in Biavati Events, Bucharest. (See the agenda)

The organisers, who are a partner and reseller for Bulgaria and Romania of the most innovative customer relationship management (CRM) solution – Salesforce, together with leading regional and international top-executives will discuss intriguing business topics, such as the possibility of unifying Marketing, Sales, Service, and IT in a revolutionary way and improving processes in all business aspects. The focus will be on business models’ transformation and digitalization, best practices in customer relationship management, successful approaches for implementation of business management systems in various sectors and industries, and last but not least, the capabilities of the innovative cloud solutions provided by Salesforce.

The conference will bring together more than 20 accomplished speakers from Salesforce, Payhawk, Postbank (part of Eurobank), Tesy, Prestige 96, BLD (part of AG Capital), OTP Bank Romania, and many more), and over 400 participants from Bulgaria, Romania, Hungary, Ireland, and other countries. Participants in “Now, it’s Digital 360” will have the opportunity to experience in real-time how Salesforce’s solutions work and discover the unlimited possibilities of the platform. They will also be able to participate in Q&A sessions at the end of the events. The events will conclude with a pleasant networking cocktail accompanied by delicious food and fine drinks.

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Presentations will be delivered by representatives of Next Consult’s clients – some of the most successful companies in Bulgaria, Romania, and worldwide, representatives of Salesforce and, of course, experts from Next Consult. The full program of the events in Bulgaria and Romania can be found here:

To achieve digital transformation, companies need to undergo changes in culture and internal processes. This requires an understanding of effective change management, utilization of appropriate and innovative tools and solutions for digitalization, as well as a reliable partner who is able to provide the needed expertise and know-how to support this transformation.

“Our goal is to contribute to a smooth transition of the business to a `digitalization of the processes and its overall transformation. We are happy that along with our Salesforce partners we will once again bring together hundreds of successful managers and owners of leading companies in Bulgaria, Romania, and around the world. On May 17 in Bulgaria and on May 19 in Romania, the participants in our annual conference will have the chance to learn from the shared global experience of industry leaders, local businesses and discover best practices in business management and systems implementation, as well as further opportunities for development and growth.”, shared Orlin Dochev, Managing Partner at Next Consult said.

The Salesforce platform brings together key processes and innovations in a way that enables companies to transform their relationships with customers, increase customer satisfaction and brand engagement, and accelerate business growth in today’s remote operations and communication.

According to a Salesforce study, 79% of service professionals find it difficult to provide excellent services without a good knowledge of the customer, and for 72% of the marketing specialists, it is impossible to meet customer needs without consolidated information about the customer’s profile and behavior. On the other hand, 80% of customers believe that communication with the company is just as important as its products or services. Customer experience is critical for their commitment to the brand, as well as for their subsequent orders and recommendations.

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