Lace AI, a Bulgarian-founded startup, raised $19M to transform revenue intelligence in the home services industry with AI after achieving 1000% growth in 2024.
👯 Founders: Boris Valkov
📅 Founding year: 2022
🏭 Industry: AI, Revenue Intelligence, Home Services, Call Center Technology
💥 Problem: Home service businesses face a 15–40% revenue leak due to poor visibility into why high-intent inbound calls don’t convert. Traditional manual call reviews and metrics are insufficient and outdated.
📣 Solution: Lace AI uses cutting-edge AI to analyze 100% of inbound calls, automatically classifies outcomes, identifies missed revenue opportunities, and offers targeted coaching—all without additional marketing spend or hiring.
👥 Customers: Home service businesses with annual revenues ranging from $5M to $2B, across verticals like HVAC, plumbing, and roofing.
🌱 Stage: Seed
💰 Investment amount: $19 million (€16.68 million)
🚀 Funded by: Bek Ventures (lead), LAUNCHub Ventures, Horizon VC, plus angel investors including Snowflake’s Marcin Zukowski, Vivino’s Heini Zachariassen, and Payhawk’s Hristo Borisov.
👁️🗨️ Investor’s perspective: “Lace’s customers are seeing instant value, with some spending the equivalent of 10% of sales rep salaries on the product. The team’s deep AI and enterprise software experience allows them to deliver top-tier tech without any technical barrier to entry.” – Mehmet Atici, Bek Ventures
💡 It will be spent on: Expanding R&D initiatives and advancing AI innovation through their Sofia-based research center.
💬 In their own words: “We built Lace as the AI-native revenue intelligence platform for the $650B home services industry… We’ve driven 1000% growth in a single year—and we’re just getting started.” – Boris Valkov
💪 Their specialty: Elite AI talent with deep experience from Facebook AI (including PyTorch and trillion-parameter model training), now focused on democratizing AI for the home services industry.
🔑 Business model: B2B SaaS – Customers pay for access to the AI-powered revenue intelligence platform.
👩🏫 Market: $650 billion home services and remodeling industry, where most transactions and customer interactions still occur via phone.
📊 Traction: 1000% growth in 2024; customers report up to 98% booking rates and 35% sales increases with zero additional overhead.
