Search for...

How to measure success with Radoslav Georgiev from Gtmhub

Image credit: The Recursive
, ~

Next on The Recursive podcast we welcome Radoslav Georgiev . He’s the co-founder and CTO of the Bulgarian OKR management software Gtmhub.  

OKR stands for objective and key results methodology for goal setting in business. 

Together with his co-founders, Rado is part of the so-called Telerik mafia. A term coined for the entrepreneurs who came out of one of the most successful Bulgarian IT companies ever

Radoslav Georgiev started his journey there as a programmer and grew up to run 10 teams of software engineers. Then he co-founded Gtmhub when he was just 28 years old. 

A few months ago Gtmhub raised a record $120M Series C funding round. The largest one in the whole OKR software space. Many see Gtmhub as a unicorn company in the near future. 

In his conversation with Irina, Radoslav Georgiev shares how he came across the concept of OKRs. He explains how this changed his perceptions on how we should measure success in business. 

“We need to switch from output management or basically counting how many things we produce to outcomes management. To be focused on the outcomes we want to achieve and the results that we want to get rather than the effort that we are going to put in”, Radoslav Georgiev explains.

He also shares how the OKR-driven approach can actually help managers validate their intuitions. 

“When you start implementing anything new, there is always this euphoria about the novelty. Everyone is super excited about the new thing. We are going to conquer the world with this. Then sometime five-six weeks down the road people get into the daily stuff. This is normal. They get bogged down into the daily grind. They start forgetting about this. So, it’s very important to have the OKR champions facilitating this process in their organisations. We see now that a lot of our customers are making this an official role in their organisations”, Radoslav Georgiev concludes.

Read more:  Bulgarian-led Scaleflex will help more marketers and developers manage their digital assets with new €2.5M funding

Watch the previous episode to get insights on how can your startup succeed on the US market with the co-founder of the global pay-per-view platform for combat sports events FITE Kosta Jordanov.

Thank you for reading The Recursive!

Over 1 million people from all over the world have learned about the tech ecosystem in Central and Eastern Europe thanks to The Recursive. In order to keep our content free for everyone, we need your help. If you believe what we do is important and have the means to do so, support us in giving a voice to Central and Eastern Europe with as little as €7. Thank you!

DONATE Keep reading this article

Help us grow the emerging innovation hubs in Central and Eastern Europe

Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators.

Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem!

One-time donation

You can also support The Recursive’s mission with a pick-any-amount, one-time donation. 👍