We’re bombarded with irrelevant ads from every corner: billboards on the road, audio ads in the car, pop-ups on websites, product placements in social media posts, email promotions, subway banners.
It’s not just that we’re overstimulated from all of this content, but we’ve also adapted to it. So much that our brains filter out the noise – we automatically scroll post banners, swipe away ad stories, skip pre-rolls. We’ve learned not to listen and not to trust.
The influencer economy was somewhat meant to solve that – it gave us real people sharing products they love. But somewhere along the way, it broke down – followers became metrics, content became a currency and authenticity – something you can buy.
Today, most of us look at influencers and think: “You’re not recommending this – you’re selling it.”
Recognising this problem, Miroslav Stoyanov and Tiho Banov created AdScout.
“While we stick to the timeless magic of word-of-mouth recommendations, we’re also weaving in a touch of AI — designed to make promoters’ lives easier and their offers even more irresistible.”
AdScout bets on the good old friend recommendation
AdScout is a scalable, trust-first alternative to the noise of modern advertising — and it’s already working.
In essence, AdScout is a video storytelling affiliate platform that helps brands connect with audiences through personalized, trackable recommendations. By combining the power of video commerce, affiliate marketing, and AI-driven insights, the video tools are designed to turn passive viewers into active customers.
Here’s how it works.
Promoters — anyone from college students to content creators — record a personal, unscripted recommendation about a product they actually like. Then, the recommendation is shared through a clickable, trackable link embedded in the brand’s personalized landing page.
When someone clicks that link, they’re taken to a landing page featuring both the product and the promoter’s video. If the visitor makes a purchase, the promoter gets paid. No middlemen, no complicated funnels — just real people recommending real products, and getting rewarded for their voice.
With thousands of promoters across the network, AdScout powers businesses to scale their own partner ecosystem without lifting the operational weight.
Customizable solution for brands
AdScout’s white-label product is essentially a licensed version of their platform, designed for enterprise clients who want to run their own ambassador or affiliate programs under their own brand. Think of it like this: instead of someone managing promoters for you, AdScout gives you software so you can do it yourself at scale, inside a personalized and fully branded environment.
Enterprise clients can use AdScout to:
- Onboard their own ambassadors, influencers and loyal customers;
- Track and approve content uploaded to the platform
- Monitor payments and order statistics
- Monitor performance and manage, promo codes, referral links, products samples, campaigns
- Fully customize the platform to provide a native experience.
The platform empowers businesses to deploy fully branded software with their own logo, colors, and branding identity, leverage modular and scalable features tailored to their specific needs, and streamline their own ambassador onboarding through custom landing pages. AdScout’s backend gives brands insight into who’s recommending their products, what’s working, and where conversions are coming from. From onboarding to payouts, content approvals to performance analytics, everything runs through one intuitive dashboard.
Conversion rates speak for themselves: campaigns powered by AdScout have shown up to 30% higher engagement than standard influencer ads.
AdScout’s growing ecosystem
Today, the team is focused on scaling infrastructure, refining their go-to-market strategy and product experience and preparing for the US market as one of the selected startups in the Future Unicorns accelerator.
In Dubai, tools are being integrated into the workflows of agency-led enterprise clients. In the US, the team is collaborating with agencies managing hundreds of Shopify stores to bring AdScout into their tech stacks. Across Europe, early deployments are also being coordinated with trusted partners in Germany, Greece and Portugal. And in Taiwan, early pilots with high-traffic clients, some of which reaching over 500K monthly visits, mark the start of a promising market entry.
In a world where trust is scarce and attention is monetized, AdScout is returning us to something real. A human voice. A genuine opinion. A product shared not because someone was paid to promote it — but because they believed in it.
Miro and his team prove that advertising doesn’t have to be manipulative, invasive, or expensive. It can be mutual. It can be personal. It can be good.
And maybe, just maybe, it can finally start to feel like giving a recommendation again.
