Sofia 649 articles

Founder's School

Real Equity vs Virtual Shares in Bulgaria: A Corporate Governance Playbook for Employee Incentives

By Viktor Mitev 13 February 2026 7 mins read

Viktor Mitev Viktor is a partner at EY Bulgaria dealing with tax planning of deals, […]

Fintech

How Afranga Brings EU-Regulated Private Credit to Retail Investors Across 27 Countries

By Anna Atanasova 29 January 2026 4 mins read

In 2021, European regulators rolled out a new licensing framework that fundamentally changed who could […]

Ecosystem

Why the Sofia-Paris Tech Bridge is Open to Everyone

By Teodora Atanasova 22 January 2026 4 mins read

Over the past few years, French Tech Sofia has quietly become a connector between the […]

Ecosystem

Working Alongside Bulgaria’s Tech Scene: What We Witnessed in 2025

By Anna Atanasova 20 January 2026 4 mins read

For Bulgaria’s technology ecosystem, 2025 marks a year of well-earned progress, one that’s been building […]

Leadership

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev 11 December 2025 8 mins read

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

SPONSORED AI

“AI has always been in our DNA”: Interview with Tsvetan Alexiev, CEO of Sirma Group Holding

By Irina Stefanova 10 November 2025 5 mins read

Artificial intelligence stands at the core of Europe’s digital transformation — and Sirma Group Holding […]

SPONSORED Founder's School

Financing the Frontier: Inside CFO Insights’ Blueprint for Europe’s Scaleups in Deep Tech, Climate, and Defense

By CFO Insights 6 November 2025 5 mins read

Europe’s most ambitious founders are building at the edge of innovation — from AI and […]

Ecosystem

Future Unicorns’ Next Chapter: Pavlina Yanakieva on Stepping Down, and Konstantin Kunev on What Comes Next

By Livia Rusu 3 November 2025 8 mins read

After nearly seven years leading one of Central and Eastern Europe’s most impactful accelerator programs, […]

AI

Next Consult Introduces an AI-Powered Digital Workforce to Transform Customer Engagement

By Next Consult 30 October 2025 4 mins read

As AI adoption accelerates globally, many organizations in Central and Eastern Europe are still in […]

SPONSORED Corporate Innovation

Can Regulation Drive Innovation? Inside Philip Morris Bulgaria’s Sustainability Shift

By Philip Morris Bulgaria 29 October 2025 6 mins read

Philip Morris International operates in one of the EU’s most tightly regulated markets — a […]

SPONSORED Leadership

The Rise of Fractional Services: Why CFO-as-a-Service is Gaining Traction Among Entrepreneurs

By Irina Stefanova 23 October 2025 4 mins read

The financial function in business is no longer just about accounting — it’s a strategic […]

Events

Sofia Tech Park is the Bulgarian Host of CASSINI Hackathons & Mentoring vol.10

By Sofia Tech Park 9 October 2025 3 mins read

On 7–9 November 2025, Sofia Tech Park will open its doors to the next generation […]