Sofia 645 articles

Leadership

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev 11 December 2025 8 mins read

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

SPONSORED AI

“AI has always been in our DNA”: Interview with Tsvetan Alexiev, CEO of Sirma Group Holding

By Irina Stefanova 10 November 2025 5 mins read

Artificial intelligence stands at the core of Europe’s digital transformation — and Sirma Group Holding […]

SPONSORED Founder's School

Financing the Frontier: Inside CFO Insights’ Blueprint for Europe’s Scaleups in Deep Tech, Climate, and Defense

By CFO Insights 6 November 2025 5 mins read

Europe’s most ambitious founders are building at the edge of innovation — from AI and […]

Ecosystem

Future Unicorns’ Next Chapter: Pavlina Yanakieva on Stepping Down, and Konstantin Kunev on What Comes Next

By Livia Rusu 3 November 2025 8 mins read

After nearly seven years leading one of Central and Eastern Europe’s most impactful accelerator programs, […]

AI

Next Consult Introduces an AI-Powered Digital Workforce to Transform Customer Engagement

By Next Consult 30 October 2025 4 mins read

As AI adoption accelerates globally, many organizations in Central and Eastern Europe are still in […]

SPONSORED Corporate Innovation

Can Regulation Drive Innovation? Inside Philip Morris Bulgaria’s Sustainability Shift

By Philip Morris Bulgaria 29 October 2025 6 mins read

Philip Morris International operates in one of the EU’s most tightly regulated markets — a […]

SPONSORED Leadership

The Rise of Fractional Services: Why CFO-as-a-Service is Gaining Traction Among Entrepreneurs

By Irina Stefanova 23 October 2025 4 mins read

The financial function in business is no longer just about accounting — it’s a strategic […]

Events

Sofia Tech Park is the Bulgarian Host of CASSINI Hackathons & Mentoring vol.10

By Sofia Tech Park 9 October 2025 3 mins read

On 7–9 November 2025, Sofia Tech Park will open its doors to the next generation […]

Ecosystem

What Can We Learn From Munich Startup Ecosystem and Its “Pay-It-Forward” Culture?

By Teodora Atanasova 9 October 2025 5 mins read

When Martin Giese speaks about startups, he rarely uses buzzwords. The longtime coach, investor, and […]

SPONSORED Others

Claim the Future 2025: CEE’s Insurance Industry Steps Into the Age of Claims Innovation

By Irina Stefanova 9 October 2025 3 mins read

On November 4, 2025, Sofia will welcome insurers, regulators, startups, and technology providers for CLAIM […]

Founder's School

Why Brilliant Products Still Fail to Raise Capital

By Dimitar Karastoyanov 30 September 2025 4 mins read

Attracting Investors: Practical Legal Advice for Startups and Scale-ups Founders in CEE are sitting on […]

SPONSORED AI

CEE Lags in AI Adoption, Front-Office Assistants Could Change That

By Next Consult 19 September 2025 3 mins read

AI adoption in business has so far concentrated on back-office functions: finance automation, supply chain […]