Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]
Marketing 13 articles
Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are already in motion. For Slavena Tisheva, the logic is reversed. She approaches brand as an operating system, the invisible architecture that shapes how decisions are made, how uncertainty is absorbed, and how organizations align when no one is watching. We spoke with Slavena after Wiser Technology recently announced its new brand positioning, united under the...
Augmented Reality Is No Longer Just for Games
Augmented reality is no longer just for games. Industries like real estate, education, live events, […]
“I Left Law to Build a Marketing Agency from Scratch”
By Nikos Fifis
There is no linearity in life. The first day I walked into law school 8 […]
Augmented Reality Is No Longer Just for Games
Augmented reality is no longer just for games. Industries like real estate, education, live events, […]
“I Left Law to Build a Marketing Agency from Scratch”
There is no linearity in life. The first day I walked into law school 8 […]
Croatia’s Lebesgue Raises €2.9M Seed Round for Its AI CMO Platform
The newest deal comes from Lebesgue based in Zagreb, Croatia. 👯 Founder(s): Josip Begić (CEO) […]
AI Meets Influencer Marketing: Croatian Hypefy Lands A Seed Round
The newest deal comes from Hypefy, based in Croatia. 👯 Founder(s): Stjepan Zelić, Filip Špiranec […]
Wiser Technology Secures €22.6M in 2024, Wins Award for Largest Capital Raise on Bulgarian Stock Exchange
Wiser Technology (BSE: WISR*) has been recognized at the 24th annual Bulgarian Stock Exchange awards […]
Money Talks, But Do You? Communication Lessons for Fintech Founders
The most recent news of yet another fintech startup closing doors, proves just how tough […]
How Did I Become an Investor?
It began with small decisions, seemingly unremarkable at the time. A piece of advice from […]
Venture Eurasia Report: The State of VC – from Estonia to Armenia and Uzbekistan
It’s the season of reports. As we recently published The State of AI in CEE, […]
Croatian AEOS Raises €10M, Expanding AI-Powered Video Advertising Solutions
In a nutshell: Croatian adtech startup all eyes on screens (AEOS), formerly AdScanner, secured a […]
Czech Behavio Secures over €2M to Enhance Brand Marketing Solutions
In a nutshell Behavio, a Prague-based startup in behavioral brand measurement technology, secured €2.25M in […]
Branding 101: The Name Story of 10 Startups From CEE (Part II)
Picking the right name for your business is a complex task that will influence the […]
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