Marketing 14 articles

Interview

Vlad Gozman on Disrupting Mature Markets, 180° Pivoting, and Not Taking VC Money

By Ana Marija Kostanic 2 April 2026 7 mins read

From the early days of EU consulting to navigating the VR craze of 2016, career […]

Leadership

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev 11 December 2025 8 mins read

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

Metaverse

Augmented Reality Is No Longer Just for Games

By Vladislav Polikarpov 9 July 2025 6 mins read

Augmented reality is no longer just for games. Industries like real estate, education, live events, […]

Careers

“I Left Law to Build a Marketing Agency from Scratch”

By Nikos Fifis 21 February 2025 6 mins read

There is no linearity in life. The first day I walked into law school 8 […]

Deals

Croatia’s Lebesgue Raises €2.9M Seed Round for Its AI CMO Platform

By The Recursive 21 January 2025 2 mins read

The newest deal comes from Lebesgue based in Zagreb, Croatia. 👯 Founder(s): Josip Begić (CEO) […]

Deals

AI Meets Influencer Marketing: Croatian Hypefy Lands A Seed Round

By The Recursive 15 January 2025 2 mins read

The newest deal comes from Hypefy, based in Croatia. 👯 Founder(s): Stjepan Zelić, Filip Špiranec […]

Investors

Wiser Technology Secures €22.6M in 2024, Wins Award for Largest Capital Raise on Bulgarian Stock Exchange

By Etien Yovchev 15 January 2025 2 mins read

Wiser Technology (BSE: WISR*) has been recognized at the 24th annual Bulgarian Stock Exchange awards […]

Fintech

Money Talks, But Do You? Communication Lessons for Fintech Founders

By Valentina Drofa 8 January 2025 5 mins read

The most recent news of yet another fintech startup closing doors, proves just how tough […]

Investors

How Did I Become an Investor?

By Elena Ghinita 11 December 2024 4 mins read

It began with small decisions, seemingly unremarkable at the time. A piece of advice from […]

SPONSORED Ecosystem

Venture Eurasia Report: The State of VC – from Estonia to Armenia and Uzbekistan

By Innotechnics 26 November 2024 5 mins read

It’s the season of reports. As we recently published The State of AI in CEE, […]

Deals

Croatian AEOS Raises €10M, Expanding AI-Powered Video Advertising Solutions

By Ana Marija Kostanic 2 October 2024 4 mins read

In a nutshell: Croatian adtech startup all eyes on screens (AEOS), formerly AdScanner, secured a […]

Deals

Czech Behavio Secures over €2M to Enhance Brand Marketing Solutions

By Teodora Atanasova 20 May 2024 2 mins read

In a nutshell Behavio, a Prague-based startup in behavioral brand measurement technology, secured €2.25M in […]