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Leadership 184 articles

Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

“AI has always been in our DNA”: Interview with Tsvetan Alexiev, CEO of Sirma Group Holding

By Irina Stefanova

Artificial intelligence stands at the core of Europe’s digital transformation — and Sirma Group Holding […]

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