Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]
Leadership 183 articles
Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are already in motion. For Slavena Tisheva, the logic is reversed. She approaches brand as an operating system, the invisible architecture that shapes how decisions are made, how uncertainty is absorbed, and how organizations align when no one is watching. We spoke with Slavena after Wiser Technology recently announced its new brand positioning, united under the...
“AI has always been in our DNA”: Interview with Tsvetan Alexiev, CEO of Sirma Group Holding
Artificial intelligence stands at the core of Europe’s digital transformation — and Sirma Group Holding […]
The Rise of Fractional Services: Why CFO-as-a-Service is Gaining Traction Among Entrepreneurs
The financial function in business is no longer just about accounting — it’s a strategic […]
“AI has always been in our DNA”: Interview with Tsvetan Alexiev, CEO of Sirma Group Holding
Artificial intelligence stands at the core of Europe’s digital transformation — and Sirma Group Holding […]
The Rise of Fractional Services: Why CFO-as-a-Service is Gaining Traction Among Entrepreneurs
The financial function in business is no longer just about accounting — it’s a strategic […]
Bulgarian Fibank Just Launched in Greece and It’s All Digital
Fibank is doubling down on regional expansion with a digital-first push into the Eurozone. With […]
The Most Powerful Room in Startupland? One Full of F*ckups
99% of startups fail. How many times have you heard that line? Probably too […]
Using AI ≠ Using It Well: What Research of 3,200 Regional SMEs Revealed
A new report by the AI Chamber, based on insights from more than 3,200 small […]
We Killed OKRs – and the Company Got Better
By the time has·to·be was acquired for €250 million by ChargePoint in 2021, it had […]
The Fintech Expansion Playbook: AI Can Scale It — But Only You Can Lead It
For fintech companies, expansion is just part of the job. You grow, or you get […]
5 Scaling Challenges Your Business Must Overcome to Grow
In the past two decades, the business community saw a surge of unicorns, with over […]
Digitalk Conference 2025: Where Tech Rebels, Founders, and Investors Decode the AI Economy
Where: Sofia, Bulgaria | When: May 27, 2025 Digitalk Conference 2025 is back, bringing together […]
4 Women on Beating the Odds to Build Their Own Businesses
“If you have to succeed, you have to learn the games men play. Crucial […]
PREDICTO Unveils Bold Vision for the Future of Predictive Maintenance to Leading Investors and Manufacturers
At a packed event at Sofia Tech Park, PREDICTO introduced its plug-and-play predictive maintenance solution, […]
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