Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]
Founder’s School 150 articles
Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are already in motion. For Slavena Tisheva, the logic is reversed. She approaches brand as an operating system, the invisible architecture that shapes how decisions are made, how uncertainty is absorbed, and how organizations align when no one is watching. We spoke with Slavena after Wiser Technology recently announced its new brand positioning, united under the...
What Agency Founders Should Know Before Building Their First Product
Most CEE startup founders start their entrepreneurial journey by building an agency, like Omnisend, which […]
What CEE Startups Need More Than Money
The Central and Eastern European (CEE) has grown remarkably over the past decade, yet despite […]
What Agency Founders Should Know Before Building Their First Product
Most CEE startup founders start their entrepreneurial journey by building an agency, like Omnisend, which […]
What CEE Startups Need More Than Money
The Central and Eastern European (CEE) has grown remarkably over the past decade, yet despite […]
Financing the Frontier: Inside CFO Insights’ Blueprint for Europe’s Scaleups in Deep Tech, Climate, and Defense
Europe’s most ambitious founders are building at the edge of innovation — from AI and […]
Founder Red Flags: Behaviors That Shut Investors Out
At Infobip Shift’s Startup stage in Zadar, Croatia – a small crowd of founders, investors, […]
Why Brilliant Products Still Fail to Raise Capital
Attracting Investors: Practical Legal Advice for Startups and Scale-ups Founders in CEE are sitting on […]
How to Know Which People Your Business Can’t Survive Without
A practical framework to identify key people, assess risks, and decide what to do next. […]
“There is no liquidity in Europe, period.”
“Is there hope for Europe?” might sound like the beginning of a grim political debate, […]
Founder’s Guide: What Makes You Different vs. Why You Exist
Around 90% of startups fail, and nearly half do so because they build something no […]
What CEE Founders Can Learn From a German Factory: The Venture Client Playbook in Action
What if your startup’s next major milestone didn’t require raising another round, but signing your […]
Entering UK Market: 7 Common Mistakes (and How to Avoid Them)
In 2024, startups across the UK secured around $17 billion in investment, positioning the UK […]
“Your Press Release Should Read Like a Story, Not a Corporate Brag Sheet”
For many startups, public relations feels like one of those things you can hack. Write […]
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