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Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story

By Etien Yovchev

Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]

“There is One Non-Negotiable Trait for Backing University Spin-Offs…”

By Teodora Atanasova

Europe is quietly filling up with university-born companies. A recent analysis of EU-27 ecosystems identified […]

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