Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are […]
Interview 49 articles
Identity After the Merger: A Case Study on Turning the Strengths of Seven Companies Into One Coherent Story
Brand is often treated as surface. An afterthought added after direction, structure, and strategy are already in motion. For Slavena Tisheva, the logic is reversed. She approaches brand as an operating system, the invisible architecture that shapes how decisions are made, how uncertainty is absorbed, and how organizations align when no one is watching. We spoke with Slavena after Wiser Technology recently announced its new brand positioning, united under the...
“There is One Non-Negotiable Trait for Backing University Spin-Offs…”
Europe is quietly filling up with university-born companies. A recent analysis of EU-27 ecosystems identified […]
How Europe Can Win in Global Innovation: Insights from How to Web’s “Keep Building” Roundtable
“Keep building” was the slogan of this year’s How to Web conference in Bucharest. To […]
“There is One Non-Negotiable Trait for Backing University Spin-Offs…”
Europe is quietly filling up with university-born companies. A recent analysis of EU-27 ecosystems identified […]
How Europe Can Win in Global Innovation: Insights from How to Web’s “Keep Building” Roundtable
“Keep building” was the slogan of this year’s How to Web conference in Bucharest. To […]
“AI Shouldn’t Be English-Centric”: Meet Latvian Foundation Model Optimized for 34 European Languages
If you used ChatGPT, Gemini, or Perplexity in any other language than English, I bet […]
From Sofia to Riyadh: Strengthening Bulgaria’s Startup Ties Abroad
Alexandra Todorova is a familiar face in the Bulgarian startup ecosystem. For years, she has […]
Jeta Zagragja: Outsourcing Makes (More) Sense for Emerging Markets
Outsourcing has been a “very natural and organic course of growth” for many regional tech […]
Vít Horký on the Three Pillars Every Startup Ecosystem Needs to Scale
We met with Vít Horký during Czech Startup Week 2025 in Prague where Engaged Investments […]
Who Gets EIF Funding? Marcel Müller-Marbach on the VC Competitive Process
The European Investment Fund (EIF), part of the European Investment Bank Group, has played a […]
How Benjamin Wolba is Turning Hackathons into Europe’s Defense Tech Movement
In a few years, Ukraine’s wartime economy has shifted toward large-scale technological production. According to […]
e2vc Principal Tunya Irkad on Getting Into VC and Funding “Insane Founders”
“People often ask how I got into VC straight out of college. Truth is, it’s […]
Evrotrust Raises €6.6M to Roll Out the European Digital Identity Wallet in Bulgaria
Bulgarian digital identity provider Evrotrust has secured €6.6 million in new funding from 3TS Capital […]
Your Next Investment Is a Math Problem
From all the conferences The Recursive goes to, and all the investors we talk to, […]
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