Warsaw-based startup Juo has raised €4 million in seed funding.
👯 Founders: Leszek Zawadzki (CEO), Alina Prelicz (COO), Paweł Tatarczuk (CTO)
📅 Founding year: 2021
🏭 Industry: Subscription infrastructure • E-commerce • Developer tools • Payments
💥 Problem: Physical-product subscriptions are complex to build and manage due to diverse product types, pricing models, ordering frequencies, and fragmented developer tools. Existing infrastructure lags behind the fast-growing subscription economy.
📣 Solution: A modern platform that provides the core infrastructure, logic layer, API, SDK, CLI, and collaborative tooling for building and scaling physical-product subscriptions. Supports developers, operators, and AI agents, integrates with modern and legacy e-commerce stacks, and handles recurring payments globally.
👥 Customers: E-commerce brands offering physical or hybrid product subscriptions. Current clients include Pulse4all, Mother’s Earth, Meowbox, Impossibrew, Boerschappen, Guud, Yummygums, and Natulim.
🌱 Stage: Seed stage
💰 Investment amount: €4 million seed round (≈€5 million raised to date)
🚀 Funded by: Market One Capital (lead), Peak (lead), SMOK Ventures, BADideas, FJ Labs, Lakestar
👁️🗨️ Investor’s perspective: Investors highlight Juo’s strong founders–market fit, maturity in execution, and ability to deliver clear revenue value for businesses. They see Juo as positioned to become the default infrastructure for physical-product subscriptions, especially as AI-driven commerce emerges.
💡 It will be spent on: Expanding platform capabilities for developers, operations teams, and AI agents; supporting modern front-end technologies; and developing Model Context Protocol (MCP) integrations for AI-native commerce.
💬 In their own words:
“We’re building the backbone that powers physical-product subscriptions as a core part of modern commerce.” – Leszek Zawadzki, CEO
“Our goal is to provide the missing layer for physical-product subscriptions so AI systems can connect seamlessly.” – Paweł Tatarczuk, CTO
💪 Their specialty: Infrastructure for physical-product subscriptions, seamless integration across tech stacks, enabling fast implementation (days instead of months), and bridging developers, operators, and AI systems.
🔑 Business model: B2B subscription infrastructure platform for e-commerce brands; likely SaaS/usage-based fees tied to subscription management and payment processing.
👩🏫 Market: The global subscription economy, with physical goods representing ~40% of a market projected to reach $3.5T by 2030. Strong traction in Europe and North America; notable presence in the Netherlands.
⚡ Competitors: Recharge, Loop Subscriptions, Ordergroove, Smartrr, Skio, Bold Subscriptions (Shopify ecosystem), and various custom-built subscription workflows.
