The financial function in business is no longer just about accounting — it’s a strategic tool for growth. As the Bulgarian and regional entrepreneurial ecosystem continues to evolve, more companies are looking for flexible solutions that give them access to experienced financial experts without the fixed costs of a full-time team.
This is the context in which VEDA Finance was created — the financial arm of VEDA venture studio, a multidisciplinary consultancy network supporting founders, innovators, and scaling companies.
The team offers CFO-as-a-Service not as a standalone function, but as a strategic partnership — providing support in financial planning, cash flow management, fundraising preparation, and decision—making at key growth moments. The goal is simple yet powerful: to give entrepreneurs clarity, confidence, and resilience to turn their ambitions into tangible results.
Why CFO-as-a-Service Matters Now
In Bulgaria, the line between accounting and finance is often blurred — where one ends and the other begins. While accounting provides “retrospective” clarity — organizing the past and ensuring compliance with institutions — finance builds on those numbers to tell the company’s story, highlight trends, and guide future decisions.
“We’re seeing a growing demand for flexibility — companies want to pay only for the expertise they need, when they need it, rather than maintain a high fixed cost throughout the year,” shares the team at VEDA Finance. “These are expert financial services provided on a contractual, fractional basis, periodically or by project, rather than on a full-time hire.”
The fractional model has already become a strong trend across the U.S. and Western Europe, where small and medium-sized companies increasingly rely on fractional CFO services to manage growth efficiently. Now, this model is finding its way into Bulgaria, adapting global best practices to local business realities.
Behind the Numbers: Founders and Finance in Action
Just months after its launch in 2025, VEDA Finance is already supporting companies in processes such as due diligence, budgeting, and strategic planning. Clients report faster workflows, more accurate reporting, and greater confidence in decision-making.
At the heart of VEDA Finance is Miladima Laleva, business partner and financial strategist, who believes that numbers are only the beginning of a company’s story — not the end of it.
“My career began at the very core of accounting — with a love for detail, precision, and order in numbers. Over time, my path led me beyond balance sheets and reports — toward financial management and strategic leadership,” shares Miladima.
For years, she was part of a corporate group with Bulgarian and international funding, which operated in the Philippines, Africa, and Bulgaria. Miladima progressed from Head of Accounting, through CFO, to CEO. This journey taught her what it means to lead not just with numbers but with vision — to understand business in context, and to balance between cultures, markets, and human dynamics.
“Financial leadership is much more than accountability — it’s the ability to translate the complex into the understandable, to be the trust and stability behind the numbers,” she adds.
Today, VEDA Finance continues that philosophy — to be the steady partner behind entrepreneurs’ success. With an experienced team and a modern vision for the role of finance, the company offers not just services but true partnerships where every client gains clarity, confidence, and direction.
A Smarter Way to Finance: VEDA’s Approach
VEDA Finance builds on the strong foundation of the VEDA Group, a synergy of accounting, legal, organizational, and financial management expertise. From there, the team adds value through strategic vision, a human—centered approach, and empathy for the challenges founders face.
“We are where our clients are — people navigating uncertainty, rapid change, and tough choices. Our goal is to be more than consultants — to be translators of the complex, partners in decision-making, and the calm behind the numbers,” the team adds.
The greatest advantage for clients lies in accessibility, expertise, and scalability. Clients are not employers but partners. They don’t bear the burden of hiring and maintaining a full—time financial team; instead, they gain the freedom to work with VEDA Finance as a trusted advisor — present when it matters, flexible and efficient when needed.
VEDA Finance’s work is guided by its own methodology, built around four core principles:
Audience: tailoring information for its intended recipients — investors, boards, or teams.
Key metrics: analyzing financial and business performance indicators.
Why it matters: adding context and interpreting trends and ratios.
Next steps: defining concrete actions.
Turning Insight into Action
In the short term, the team at VEDA Finance is focused on completing ongoing projects and expanding its client base. In the long term, the ambition is to set a new standard for financial leadership — one that is accessible, flexible, and closely aligned with the real needs of growing businesses.
