The 12th Salesforce Conference, organized by Next Consult in collaboration with Salesforce, will take place on March 26, 2025, at the Hilton in Sofia and March 28, 2025, at the NORD Events Center in Bucharest. This year’s theme, “The AI Agent: Your Next Superstar Team Member,” reflects an emerging shift in how autonomous AI is reshaping business operations across Central and Eastern Europe (CEE).
Insights from Salesforce Executives and Next Consult Leadership
Attendees can expect presentations from Salesforce leaders on current AI developments and the integration of AgentForce – a proprietary Salesforce technology – within broader automation strategies. These sessions aim to provide a global perspective on AI adoption and the challenges of integrating agentic systems into existing business processes.
Executives from Next Consult will offer insights based on real-world implementations of AI technologies. Orlin Dochev, Founder and CEO of Next Consult, remarked, “AgentForce represents a new era of business automation, enabling organizations to streamline operations and enhance customer experiences. This conference is an unparalleled opportunity to learn how the AI Agent can become your most valuable team member.”
How AgentForce Is Becoming the New ‘Superstar’ on Teams
Unlike conventional chatbots that require constant user input, AgentForce operates independently—it retrieves pertinent information, formulates action plans, and executes tasks by leveraging real-time data. This autonomous approach allows it to adapt dynamically to changing conditions while maintaining secure, customizable parameters that adhere to organizational guidelines. Furthermore, AgentForce enhances operational efficiency by ensuring that interactions are contextually relevant and by facilitating smooth transitions to human employees when more complex decision-making is required.
How to Build AI Agents for Beginners and Pros
In recent months we’ve seen increased interest in topics such as How to build AI Agents; AI Agentic Workflows
AI Sales Agents and other real-world applications.
During the conference, industry speakers will delve into the tangible applications of AgentForce, examining its role in sales, customer support, marketing, and e-commerce. The focus will be on how the technology can manage routine tasks, facilitate timely escalations to human staff, and ultimately contribute to smoother, more efficient business operations.
Integrating MuleSoft and Tableau with AgentForce
Technical sessions will explore the integration of MuleSoft and Tableau with AgentForce. Presenters will discuss how seamless data flows and actionable insights can be achieved to support strategic decision-making and drive operational improvements.
Looking Ahead
As the future of AI continues to evolve, the 12th Salesforce Conference aims to provide a comprehensive analysis of the benefits and challenges associated with adopting such technologies. By combining keynote presentations, expert panels, and extensive networking opportunities, the event seeks to inform stakeholders on how innovations like AgentForce are redefining team dynamics and operational efficiency in the region.
For further details on speakers, sessions, and registration, visit the conference page on Next Consult’s official website.
