Search for...

13 Founders Predict Europe’s Tech Trends for 2023

tech trends for 2023
Image credit: Canva, Pexels
, , , ~

From blockchain, quantum computing, AI/ML, VR/AR, and cyber security to IoT, 6G, and robotics, several exciting trends on the horizon are likely to shape the tech landscape in 2023 and beyond. 

In this article, we will take a look at some of the key trends that founders from Romania, Bulgaria, Greece, and Serbia, predict will dominate the regional tech ecosystem in the coming year. They are more in tune with the local markets in sustainability, fashion, health, education, HR, and real estate, to name a few. 

Sharing insights, in alphabetical order:


Whether you are part of the tech community or a tech enthusiast who wants to stay informed about the latest in the world of technology, get ready to learn about some of the most exciting tech trends to watch out for in 2023!

tech trends for 2023

#1 Blockchain-based products expanding to different industries

Blockchain will continue to grow, even if the crypto is experiencing a low moment for a while. This trend comes with another buzzword: “decentralization”, and who doesn’t want transparency and access, right? 

Alex Poe says he will be on the lookout for how “blockchain will be integrated within the EdTech sector. Diplomas and certificates can all be transformed into smart contracts and this makes it a lot easier to share and display them on our profiles.”

Read more:  Which are the 10 most funded tech companies in SEE?

#2 Generative AI solutions

AI is having everybody hyped, from CEE tech startup founders to investors. We are all looking forward to seeing the future of language, image, and business models in this market. But let’s not forget the “copyright and privacy issues, AI-human creative collaboration, and model monitoring and auditing,” Iva Gumnishka reminds us. 

#3 Anything HealthTech

HealthTech solutions will continue to draw attention due to their high impact long-term, Georgi Kadrev tells us. There are still many bridges to connect, like data fragmentation between patients and doctors. This vertical, combined with deep tech solutions, is a challenging one, with long funding funnels, and in need of funds and patience from investors for research purposes. 

#4 Upcycling food for beauty tech

“For 2023 we will keep an eye on postbiotics ingredients that fit in the upcycle and microbiome-friendly zone. As past research shows, skin microorganisms are susceptible and significant for skin health and not only. We strongly believe that the future of skin care products combines upcycle food byproducts and postbiotics,” Alexis Pantziaros tells us.

#5 Digital Twins everywhere

Bogdan Nicoara believes that 2023 will be all about vertical Customer relationship management (CRM) and Enterprise resource planning (ERP), which means developing software for specific markets. Proptech players aim to solve many pain points with automation, and previsualization is striving to become more accurate and accessible for tech adoption to increase.  

#6 Gamification is staying

With so many edtech players in our community of techies, the gamification topic rose on a few occasions. “I’m inquisitive to see how gamification and engaging activities will transform education and regain learners’ trust,” Anna Natsvlishvili shares. Professionals can use technology to automate repetitive tasks to free up time and learn new skills.

#7 Delayed payments

As the e-commerce trend continues to grow in our region, both founders and investors are keeping an eye on the underlying opportunities of different marketplaces when it comes to financial services. The BNPL (buy-now/pay-later) will most likely grow from a niche payment method to a must-have in the following years. 

Read more:  Athens will host Tech Tour Digital SEE to matchmake investors and scaling startups

#8 Green Tech for 2023

Let’s make the world a better place that will never go out of style. Everybody is keeping an eye on everything “alternative” when it comes to energy, like prosumers, circular economy models, and even hyperloop travel

#9 Low code platforms

Ciprian Dudulea ends on a low code note. Although not a new trend, its market size is projected to reach almost €150B by 2030. This could help nontechnical individuals create tech products, on various verticals, and might solve the developers’ shortages. Basic dev tasks could be developed through low code, while expert devs could focus on more challenging tasks. 

Help us grow the emerging innovation hubs in Central and Eastern Europe

Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators.

Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem!

One-time donation

You can also support The Recursive’s mission with a pick-any-amount, one-time donation. 👍

Elena is an Innovation Reporter at The Recursive with 10+ years of experience as a freelance writer based in Bucharest, Romania. Her mission is to report internationally on the amazing progress of the local startup ecosystem while bringing into focus topics such as diversity in business cultures and women in tech; mental health, work-life balance, and the future. Of what? Everything! As a former solopreneur and a full-time mom, she strives to learn something new every day to share with the world. #nevernotlearning