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The Future of Events: Top 3 Trends to Watch in 2024 and How to Create a Customized Experience

The Future of Events: Top 3 Trends to Watch in 2024 and How to Create a Customized Experience,
Image credit: Techsylvania

Vlad Ciurca is the Co-Founder of Techsylvania, Eastern Europe's premier technology event, and Codiax, a leading Deep Tech event. As Techsylvania celebrates its 11th anniversary in 2024, the event continues to grow, with over 5,000 participants expected this year.
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As the founder of Techsylvania, I’ve had the privilege of witnessing the transformative power of events in Romania’s tech and business landscape. In a world that’s constantly evolving, it’s essential to stay ahead of the curve and understand the trends shaping the events industry.

When COVID-19 turned our world upside down, I knew that Techsylvania had to adapt and innovate to continue delivering exceptional event experiences. Although the shift to virtual and hybrid formats presented unique challenges, we saw them as opportunities for growth.


Creating a premier experience during the pandemic


Our team was determined to recreate the pre-pandemic festival-like atmosphere that Techsylvania is known for. We focused on cultivating an ecosystem for our participants, a dynamic environment where attendees could connect, engage with industry leaders, and immerse themselves in cutting-edge insights.

To bring this vision to life, we curated a diverse lineup of speakers, facilitated networking opportunities, and embraced immersive technology to elevate the overall experience. Our efforts paid off, and we were able to forge an ecosystem for our participants, setting a new benchmark for industry events in Romania.


Trends shaping the future of events


As we look to the future, personalization, AI, and data analytics will continue to be a driving force in the events industry

Investing in event technology can help create a more engaging and interactive experience for attendees. For example, you can use virtual reality or augmented reality to create immersive experiences, or you can use live streaming to reach a wider audience. By investing in the latest event technology, you can stay ahead of the curve and offer a more innovative and memorable event experience.

If you are an attendee at a live event, make sure to follow the event’s social media channels and keep an eye on e-mail communications – organizers usually share most of the info there to get you through the event smoothly. Also, you can map out sessions and networking opportunities to maximize the in-person experience.

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On the other hand, if the next event you are participating in is an online one, familiarize yourself with the virtual event platform, including features for live streaming, networking, and virtual booths. You could also participate in Q&A sessions, polls, and virtual networking to make the most of the virtual format.

Sustainability will remain top of mind for event organizers and attendees, and partners looking to collaborate with event organizers must understand these trends. According to the State of in-person B2B conferences report, nearly 40% of event organizers agree that diversity, equity, and inclusion (DE&I), plus sustainability are some of the biggest challenges they face. At the same time, 58% of event attendees say that DE&I and sustainability are two of their main concerns when choosing which events to attend. Event organizers can move beyond “greenwashing” and implement actual sustainable practices by collaborating with event attendees and sharing wins together.

By working together with attendees, you can create a more sustainable event experience that benefits everyone involved. For example, you can offer incentives for attendees who choose to travel sustainably (ridesharing, public transportation, electric scooters), or you can provide reusable water bottles and other eco-friendly products. By sharing your sustainability wins with attendees, you can demonstrate your commitment to mother nature and build trust and loyalty with your audience.


Strategies for Partners in Approaching Events


I always advise our partners to communicate their objectives and needs when they come to Techyslvania. By aligning their strategies with the goals and objectives of the event, partners can maximize their impact and enhance the overall experience for attendees. Leveraging technology to drive engagement, incorporating sustainability practices, and prioritizing attendee experience can help partners stand out and forge long-lasting relationships with event organizers.

If you are looking for ideas on how to maximize your brand awareness, here are the top suggestions for at event brand activations from Techsylvania’s marketing team:

  • Gamification – combines the elements of experiential marketing with interactive gameplay, creating memorable experiences for attendees.
  • Fun Activities – creates an enjoyable experience for attendees while effectively promoting a brand or product.
  • Instagram Worthy – this can include interactive photo booths, selfie stations, or creatively designed spaces that invite participants to become a part of the brand story.
  • Tech- savvy activation – this interactive approach captivates the audience and positions the brand as a leader in the tech industry.
  • Chill Zone  – by creating a serene oasis, you prioritize the well-being of participants, allowing them to relax, recharge, and form positive associations with our brand.
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Techsylvania is committed to staying ahead of the curve and delivering exceptional event experiences. Are you curious how it will work out? Get your ticket here

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