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Slovenian SaleSqueze Closed $1.5M Seed Round to Enhance Sales with Visual CPQ Platform

Slovenian SaleSqueze Closed $1.5M Seed Round to Enhance Sales with Visual CPQ Platform,
Image credit: (left to right) Leon Panjtar, co-founder and CEO, and Tilen Tomakic, co-founder of SaleSqueze

In a Nutshell


  • Slovenian SaleSqueze, a SaaS platform that supports the sales of complex and configurable products, secures $1.5M seed round.
  • The round was led by Romanian Underline Ventures, with participation from Romanian Fortech Investments, German Robin Capital, and angels Super-Angels, Klub 20, Xenia Muntean, Christoph Zoeller, and Björn W. Schäfer.
  • The new investment will be utilized to accelerate the company’s market entry and enhance its product development. 


Their Background Story


SaleSqueze, founded in 2020 by Leon Panjtar, is building a Visual CPQ (Configure, Price, Quote) platform to automate sales of complex products.

The platform is relevant for small to medium-sized businesses, aiming to simplify sales for items like home and garden equipment, tiny and modular houses, RVs, SPVs, automotive, industrial components, medical devices, machinery, and many more.

The company’s product provides a lead-to-order process, including integration of AI-powered visualization and sales intelligence. Their ‘Drag & Drop Configurator Builder’ allows users to create product configurators without the need for coding or design skills.

According to the company’s data, clients using the platform have registered impressive ROI in as little as three months, such as up to 3x more leads, 40% more sales, and 90% less admin work.


The Bigger Picture


Research by Salesforce indicates that juggling multiple tools is a key factor in why sales representatives don’t spend enough time selling. On average, sales teams use an average of 10 tools to close deals. That could lead to  challenges with slow, manual sales processes, high costs, and managing numerous customization requests.


In Their Own Words


“Our goal is to make digital sales available to any company selling complex products, just like Shopify did for standard products and like Tesla did for cars. This funding round is a big step towards making that happen as it enables us to make our platform self-service, automate onboarding, and to support more businesses globally. We want to make selling complex products as easy and efficient as possible,” shared Leon Panjtar, co-founder and CEO of SaleSqueze.

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Investor’s Perspective


Bogdan Iordache, General Partner of Underline Ventures, commented, “I’m impressed by SaleSqueze’s vision and dedication. We’re excited to support their mission to simplify B2B sales of complex products with a visual, digital experience.”


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Teodora Atanasova is a News Editor at The Recursive. She covers everything around funding rounds, exits, startups expanding to international markets, big tech opening R&D in CEE, meaningful for the ecosystem partnerships.