Search for...

Romanian Humans startup integrates blockchain & biometrics, increasing the security of AI-based digital DNAs

Romanian Humans startup integrates blockchain & biometrics, increasing the security of AI-based digital DNAs,
Image credit: Digital DNA concept, Alexander Popov, Unsplash
, ~

Romanian start-up Humans launches a biometrics solution for its blockchain-built platform that uses AI to create digital DNAs. The Proof-of-Human tech innovation was announced at the Dubai AIBC Summit, a global event on emerging technologies. Just last year, the deep-tech startup raised EUR 330K to develop synthetic media, with Early Game Ventures and Razvan Munteanu as the main investors.


Unlimited possibilities for digital DNAs

Humans is creating an open platform that uses AI to generate and manipulate Digital DNAs. These virtual identities, based on people’s voices, images, and gestures, can be used to create synthetic media, whose applications seem unlimited. Think, for instance, of creating book narrations by renowned actors, or shooting advertising videos with celebrities without the need for their physical presence. 

Humans is backed up by a hyper-specialized team, consisting of software experts, computer vision PhD students, and international Olympic students.

“Through our permissionless platform and starting with synthetic media, we are making it easier than ever before to create all kinds of content at scale, and doing it in a way that ensures everyone who contributed is rewarded fairly through our reward mechanism. We empower everybody to build an AI, their ally, the exoskeleton for their ideas with the same agenda, with their objectives aligned,” tells Sabin Dima, CEO of Humans, to The Recursive.

Early adopters can join to create digital DNAs, validate AI decisions, create apps that shape the first use cases, and ultimately earn based on the generated usage.


Security risks? Blockchain & biometrics ensure human validation 

The team chose blockchain to build a traceable and transparent environment for the platform users. Digital DNA creators will be able to distribute data securely, having complete control of its use.

Yet the use of AI can threaten blockchain security. AI’s very purpose is to learn and imitate human behavior, exposing humans to the risk of having their identities stolen by bots. By combining biometrics and the blockchain, tech leaders can keep user identities secure and controlled inside a distributed ledger system.

Read more:  30+ Innovative Manufacturing Companies in Bulgaria

“The rapidly emerging synthetic media market is already known for what happens when people lose control over their digital likeness; we call them deepfakes,” shares Sabin Dima.

That is why Humans is developing the Proof-of-Human consensus mechanism, which requires proof of humanity and validates biometric data. This biological control key will verify and certify the identity of the person behind the digital DNA.

“Proof-of-Human is the cornerstone of our decentralised ecosystem. Everything that we do stems from the fact that we put ourselves at the forefront of this AI revolution. Humans become validators in an attempt to build the framework to contain, manage and govern AI,” adds the company CEO.

With Proof-of-Human, digital DNA creators will be able to distribute data securely, having control and ultimate decision making of its use. This governance system strengthens the platform’s identity management, eliminating the possibilities of personal data misuse and fake news. Behind every AI decision, there will always be a real person. 

“We are levelling the playing field like never before in order to give everyone the opportunity to be in control of their digital uniqueness. While synthetic media can, of course, be used for commercial purposes like advertising, it can also be used as a way to customise educational content and create a more level playing field in finance,” says Sabin Dima.

Help us grow the emerging innovation hubs in Central and Eastern Europe

Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators.

Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem!

One-time donation

You can also support The Recursive’s mission with a pick-any-amount, one-time donation. 👍

Antoanela is a Sustainability Communications Specialist and Deputy Editor at The Recursive media. From these roles, she is helping organizations communicate their latest sustainability goals, strategies, and technologies. She writes about climate tech, ESG, impact investment, sustainability regulation, and related topics.