In a nutshell
- Behavio, a Prague-based startup in behavioral brand measurement technology, secured €2.25M in late-seed funding from Amsterdam-based Airbridge Equity Partners.
- This marks the company’s second successful investment round.
Their background story
Behavio was founded in Prague by five marketing industry experts. Launched in 2022 and 2023, Behavio’s brand tracking and ad testing tools now track brands and ads across 13 countries in Europe, America, and Asia, according to the company’s insights.
Behavio is partners with over 400 consumer brands and agencies, including T-Mobile, LEGO, and Publicis. Their customers span across e-commerce, fintech, online services, or food and beverage sectors.
Behavio will utilize the investment to develop its platform further. They plan to use artificial intelligence to deliver more precise information on the focus areas and attention patterns of viewers. In addition to the AI involvement, Behavio wants to extend the platform’s existing features with more detailed data.
Previously, Behavio has secured €3.5M in funding from investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and several angels, including ex-Emplifi Nik Pantovic.
In their own words
“As more brands catch on to the power of top-of-the-funnel marketing, they’re on the lookout for modern tools to get it right. They don’t have the time or big budgets for old-school, project-based research that leaves you drowning in endless presentations with few helpful takeaways. That’s where we come in. We offer affordable, easy-to-navigate dashboards that show you straight away what’s hitting the mark and what needs a tweak – when it comes to specific ads or the brand health as a whole. Thanks to our advanced behavioral research methods, we provide marketers with uniquely practical insights,” said Jiri Boudal, Behavio’s co-founder and CEO.
Marek Nebesar, the company’s co-founder and COO, added: “We’re deeply grateful to earn the trust of so many inspiring, fast-growing brands and talented marketers who love our platform and continue working with us to tailor it to their needs. Our new partnership with Airbridge Equity Partners helps us realize our vision globally. It’s rare to find such like-minded, thoughtful people. It’ll be great to have their support as we expand across the EU and the US, improving the lives and the impact of brand marketers.”
Investor’s perspective
“Our investment in Behavio isn’t just a financial decision but a belief in their vision to reshape the advertising landscape by making it more effective and actionable. We’re excited to support Behavio as they expand their innovative services and continue to provide exceptional value to brands worldwide. We’ve heard from many customers that they love Behavio for being accurate, fast, easy to integrate, and providing really actionable insight, all at a very appealing price point,” says Rick van Boekel, co-founder and partner at Airbridge Equity Partners.
