From selling mangoes in Venezuela as a kid to building a video agency in Vienna—and now moving to Plovdiv to start a world-class training company—Juan Guerra’s entrepreneurial journey is anything but conventional.
In this episode, we sit down with Juan Guerra, a seasoned agency founder turned scaling mentor. As the founder and CEO of Scaleyard, Juan helps service-based entrepreneurs grow their monthly revenue, systematize their delivery, and build teams that run without them. After nearly a decade of running his own video agency and experimenting with business models, Juan now focuses full-time on helping others scale to $30K+/mo while removing themselves from client fulfillment.
In this episode with Juan Guerra, Irina Obushtarova explores:
✅ How burnout reshaped his business and his definition of success
✅ Why focus beats flexibility when scaling a service business
✅ What it really takes to productize your service and sell it repeatedly
✅ How personal values and family priorities shape sustainable entrepreneurship
✅ The power of being an “outsider” and building from a global perspective
This conversation is for anyone navigating growth, burnout, clarity, and purpose in their business journey.
👉 Whether you’re a service founder, coach, or creative entrepreneur—Juan’s insights will challenge the way you think about focus, scale, and lifestyle design.
📍 Recorded during ViennaUp Festival in Vienna, Austria.
