Search for...

Gaming innovation studio 3Lateral invests in education campus to help the Serbian gaming industry develop

Conceptual images representing Epic Games and 3Lateral vision of their Novi Sad Campus.
Image credit: 3Lateral/Conceptual images representing Epic Games and 3Lateral vision of their Novi Sad Campus.
, ~

When game innovation company 3Lateral started out in 2012, it had three employees but a big ambition to develop the gaming industry in Serbia. Ten years later, the company has more than 140 employees and plans to build a brand new gaming campus that would serve the country’s thriving gaming ecosystem.

In 2020, Serbia’s gaming industry made revenue of more than €120M, which was double from what the sector made in 2018 in comparison.

Replicating humans in video games

As a part of US video game and software developer Epic Games since 2019, 3Lateral develops tech game innovations that enable digitization of human appearance and motion with a very high fidelity.

Gaming innovation studio 3Lateral invests in education campus to help the Serbian gaming industry develop,
MetaHuman Creator tool

“We are creating innovative technologies that allow us to collect data about real people’s features and anatomy and use those data to create digital doubles. With the support of our 4d facial and body scanner, as well as software that we build in-house, we can create an almost exact digital replica of a human”, 3Lateral’s PR and marketing manager Jelena Brkic tells The Recursive.

The other product that 3Lateral works on, jointly with the Unreal Engine team, is the MetaHuman Creator tool, a cloud-based product that allows users to create digital characters. “This is not a digital doubles creator; it’s a tool that enables creators to build their own characters to support their projects. Meta humans applicability scopes from games to different types of simulations, architectural presentations, and so on,“ Brkic says.

Novi Sad – home of the country’s first gaming campus 

Having successfully progressed over the years, the company is now looking to do the same for the Serbian gaming ecosystem. Apart from planning to make new hires in the country, 3Lateral also looks to give back to a community which has a lot of talent and potential.

“We strongly believe in local ecosystem and talents. We will be welcoming our new team members to join and help us in this never obsolete challenge of creating digital humans.” Brkic said.

Read more:  Inside the Mind of a Gaming Icon: A Conversation with Legendary Doom Game Designer John Romero

The best way to use this potential is through education, which is also the main goal of Epic Games 3Lateral’s new education campus in Novi Sad. Out of 120 gaming innovation startups and companies in the country, more than 20 are based in Novi Sad.

“We are planning to move into the campus in 2024., a place specially designed to support the further development of our ideas, but it will also open the new possibilities for collaboration on joint projects between company and universities, students, startups, and researchers. Knowledge exchange between industry and education creates a healthy community that will thrive”, Brkic explains.

According to a report from the Serbian Gaming Association (SGA), one of the organizations that is essential for the country’s ecosystem, most startups in the country are in need of programming specialists and artists.

One of the initiatives that SGA participated and organized in Serbia is called Playing Narratives, and had young creators developing a concept for gaming innovations. At the end of the program, each of the creators presented a concept for an original video game, and the winning team was awarded with a production of a cinematic trailer.

For Brkic, such initiatives also help to develop the gaming sector in the country, and support talented individuals flourish.

Help us grow the emerging innovation hubs in Central and Eastern Europe

Every single contribution of yours helps us guarantee our independence and sustainable future. With your financial support, we can keep on providing constructive reporting on the developments in the region, give even more global visibility to our ecosystem, and educate the next generation of innovation journalists and content creators.

Find out more about how your donation could help us shape the story of the CEE entrepreneurial ecosystem!

One-time donation

You can also support The Recursive’s mission with a pick-any-amount, one-time donation. 👍

Bojan is The Recursive’s Western Balkans Editor, covering tech, innovation, and business for more than a decade. He’s currently exploring blockchain, Industry 4.0, AI, and is always open to covering diverse and exciting topics in the Western Balkans countries. His work has been featured in global media outlets such as Foreign Policy, WSJ, ZDNet, and Balkan Insight.