The newest deal comes from Lebesgue based in Zagreb, Croatia.
👯 Founder(s): Josip Begić (CEO)
📅 Founding year: 2020
🏭 Industry: Marketing technology (MarTech)
💥 Problem: Many businesses struggle with fragmented marketing data and inefficiencies, often relying on guesswork or expensive traditional agencies for their advertising strategies.
📣 Solution: Lebesgue’s AI CMO platform delivers data-driven, unbiased insights by analyzing competitor trends, market patterns, and customer behaviors—empowering entrepreneurs to optimize their marketing strategies.
👥 Customers: Primarily small and medium-sized ecommerce businesses.
🎳 Team size: 14
🌱 Stage: Seed
💰 Investment amount: $3 million (€2,9M)
🚀 Funded by: Interactive VP (lead investor), Fil Rouge Capital, K20, Bridge Investments, and other U.S.-based investors.
👁️🗨️ Investor’s perspective: “Lebesgue stands out as one of our most exciting recent investments,” said Mary Alcantara, Investment Partner of Interactive VP. “Their approach to leveraging data and AI in the marketing world addresses a significant gap in the market. We believe they’re poised for huge growth, and we’re thrilled to support them in expanding their sales and marketing capacity.”
💡 It will be spent on: Scaling sales and marketing efforts, expanding operations in the U.S. and global markets, and further refining the AI CMO platform.
In their own words: “This is a major milestone for us. In addition to our growing U.S. customer base, we now have key U.S. investors who share our vision,” said Josip Begic, Founder and CEO of Lebesgue Inc. “We’ve spent the last few years perfecting our product, and this funding will be instrumental in scaling our sales and marketing efforts. We want to help even more businesses replace guesswork with objective, mathematically sound marketing strategies.”
💪 Their specialty: Lebesgue stands out by providing a consolidated marketing platform built by a team of mathematicians and data scientists. The platform combines advanced AI with statistical analysis to offer solutions such as competitor benchmarking, personalized recommendations, and inventory optimization.
🔑 Business model: Subscription-based SaaS platform.
📊 Traction: $2B of advertising spend in the platform’s database from over 10,000 users and success stories like Parisa Wang, who increased her yearly profit by $1 million using the platform. The platform boasts 150+ five-star reviews and has been recognized as the #1 Top Marketing Product of the Week on Product Hunt.
📈 Funding so far: €470k in 2021 from Fil Rouge Capital.
