Advertising Services 1 articles

From Noise to Voice: How AdScout Brings Authentic Recommendations Back

By Anna Atanasova

We’re bombarded with irrelevant ads from every corner: billboards on the road, audio ads in the car, pop-ups on websites, product placements in social media posts, email promotions, subway banners.  It’s not just that we’re overstimulated from all of this content, but we’ve also adapted to it. So much that our brains filter out the noise – we automatically scroll post banners, swipe away ad stories, skip pre-rolls. We’ve learned...