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Anna Atanasova 3 articles

Anna Atanasova is part of The Recursive Studio team, where she covers business storytelling, strategic communications, native advertising, and brand narrative for technology companies. Her work focuses on shaping how companies communicate their message: from defining a clear brand narrative to choosing the right story angles and formats. She approaches strategic communications through her background in psychology and cultural studies.

Ecosystem

Working Alongside Bulgaria’s Tech Scene: What We Witnessed in 2025

By Anna Atanasova 20 January 2026 4 mins read

For Bulgaria’s technology ecosystem, 2025 marks a year of well-earned progress, one that’s been building […]

GenericSoft team

AI

The Bulgarian Team That Actually Built a Fully GDPR-Compliant Mobile AI Coach

By Anna Atanasova 18 September 2025 5 mins read

A Sofia-based engineering team cracked the AI compliance puzzle, creating a multilingual AI-powered sales coaching […]

SPONSORED Others

From Noise to Voice: How AdScout Brings Authentic Recommendations Back

By Anna Atanasova 22 April 2025 4 mins read

We’re bombarded with irrelevant ads from every corner: billboards on the road, audio ads in […]

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