The newest deal comes from Hypefy, based in Croatia.
👯 Founder(s): Stjepan Zelić, Filip Špiranec and Davor Šibenik.
📅 Founding year: 2021
🏭 Industry: Marketing Technology (MarTech)
💥 Problem: Businesses often struggle to find the right influencers for their marketing campaigns, leading to mismatched audiences and ineffective results.
📣 Solution: Hypefy’s AI-driven platform automates the entire influencer marketing process—from influencer selection to campaign management—ensuring precise audience targeting and measurable ROI.
💬 In their own words: “Demand for authentic content and efficient campaign management is growing fast, fueled by the rise of micro and nano influencers. Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients”, said Stjepan Zelić, CEO and Co-Founder.
👥 Customers: Marketing agencies, direct-to-consumer brands, and businesses in industries such as cosmetics, fashion, consumer electronics, and food.
🎳 Team size: 18
🌱 Stage: Seed
💰 Investment amount: €1.7M
🚀 Investors: Led by Interactive Venture Partners (USA/Hungary) and backed by the family office of Thomas Peterffy, Oktogon Ventures (Hungary), Euroventures (Hungary), InterCapital (Croatia).
💡 It will be spent on… Expanding into US and European markets, scaling the team, and accelerating the development of the platform.
💪 Their specialty… Their technology allows users to input a brief description of their product, and the platform handles everything—budgets, influencer matchmaking, contracts, payments, and reporting.
🔑 Business model: Hypefy charges brands and businesses for using their platform, while influencers retain 100% of their earnings.
👩🏫 Market: Influencer marketing is a growing global industry expected to reach over $21 billion by 2023, with significant demand for automation and authentic content delivery.
📊 Traction: Worked with over 80 clients, including brands like Nivea, Henkel Schwarzkopf, and Cedevita, and ran campaigns across 13+ markets. Delivered ROI 3-5x higher than industry averages. Won Slovenian Podim Pitching Competition in 2024.
📈 Funding so far: Fil Rouge Capital and BA Dražen Pehar invested into Hypefy’s previous rounds, amounting to 415,000 €.
