The newest funding is a seed round secured by InsiderCX based in Varaždin/Zagreb, Croatia.
👯 Founder(s): Nikola Komes (Founder and CEO) and Goran Hacek (CTO)
📅 Founding year: 2020
🏭 Industry: Healthtech / AI-powered Patient Experience
💥 Problem: Private healthcare providers often rely on traditional feedback methods that fail to provide high-quality insights, leading to operational blind spots, patient dissatisfaction, and significant revenue loss.
📣 Solution: An AI-driven platform that utilizes mobile channels like WhatsApp and proprietary algorithms to collect up to 10 times more actionable patient insights and provide real-time alerts to prevent complaints.
👥 Customers: Private healthcare providers, medical clinic management teams (including Adria Dental Group), and healthcare insurance companies.
Team size: 10 – 15 employees (as of January 2026)
🌱 Stage: Seed
💰 Investment amount: €1.5M ($1.62M)
🚀 Funded by: Led by GapMinder, with participation from existing venture partner Silicon Gardens Fund.
👁️🗨️ Investor’s perspective: Cosmin Ochisor, Partner at GapMinder, noted:
“As the lead investor in InsiderCX, we are excited to back a team that is redefining customer experience management through the intelligent use of AI. We were particularly impressed by the depth, ambition, and execution capabilities of the InsiderCX team, as well as by their ability to translate advanced AI-driven insights into practical, high-impact solutions for enterprises.
InsiderCX’s platform addresses a clear market need, and we believe the company is exceptionally well positioned to help organizations turn customer feedback into measurable business outcomes.”
Izet Ždralović, Partner at Silicon Gardens, highlighted that the team is ready to scale their success from Central and Eastern Europe to a global level, and that they “are excited to co-invest with GapMinder in this journey and expect to see strong international growth ahead.”
💡 It will be spent on… International expansion into the UK, Italy, Spain, Turkey, and the Netherlands; entering the healthcare insurance sector; and further AI development.
💬 In their own words:
“InsiderCX started in 2022 as a horizontal feedback platform, but private healthcare quickly emerged as our strongest market. In 2023, we made the decision to focus exclusively on this sector. Since then, we’ve expanded to six markets and now process feedback from over 500,000 patients annually. We’re really happy to have GapMinder lead this round, validating our focus on delivering actionable patient insights,” said Nikola Komes, Founder of InsiderCX.
💪 Their specialty… The platform uses proprietary AI algorithms rather than third-party models and is custom-built specifically for the healthcare vertical, offering a turnkey service that includes expert guidance on survey design and integration.
🛣️ Traction: The platform processes over 500,000 patients annually across 6 markets and reported that its revenue tripled during 2024. Notable clients include the largest insurer in the Adriatic region, the largest dental group in Central Europe, and a leading UK healthcare chain, among others.
🔑 Business model: Subscription-based SaaS model, typically featuring one-year contracts and custom quotes tailored to clinic volume.
💸 Funding so far: €2.1M
