The newest funding secured by Yaga, an online marketplace for second-hand fashion, is a €4M pre-Series A round.
👯 Founder(s): Aune Aunapuu (Founder & CEO)
📅 Founding year: 2017
🏭 Industry: E-commerce
💥 Problem: The global second-hand fashion market is growing, but consumers need secure, accessible, and user-friendly platforms to buy and sell pre-owned items. Traditional marketplaces often lack localized logistics and buyer protection.
📣 Solution: Yaga provides a secure online marketplace with escrow-based payments, localized logistics, and a platform optimized for affordability and sustainability. Items are typically priced 50–80% below new retail, improving accessibility while supporting sustainable consumption.
🌱 Stage: Seed / pre-Series A
💰 Investment amount: €4M
🚀 Funded by: Specialist VC (lead); H&M Group; Trind Ventures; Startup Wise Guys; several angel investors
👁️🗨️ Investor’s perspective:
“The second-hand fashion market is moving from niche to mainstream, and Yaga is well-positioned to capture this growth globally,” said a representative of Specialist VC.
💡 Funding will be spent on: Expanding into the Middle East and North Africa, growing the team, and developing existing markets.
💬 In their own words:
“Our growth in South Africa proves that this is a global movement, not limited to Europe or the US. With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future.” — Aune Aunapuu, CEO
🔑 Business model: Online marketplace platform; revenue generated via transaction fees and commissions on resale items.
📈 Traction: 12M+ monthly visits; market-leading resale platform in South Africa; expanding into Africa, the Middle East, and other regions.
💸 Funding so far: €4M
