Czech-founded femtech startup Snuggs secured €5 million investment, led by TripleB, a London and Amsterdam-based investment management firm.
👯 Founders: Linda Šejdová and Thomas Zahradnik
🗓 Founding year: 2019
🏰 Industry: Femtech
💥 Problem: Traditional menstrual products like tampons and pads are often uncomfortable, unsustainable, and unappealing.
📣 Solution: High-performance period underwear offering a more comfortable, sustainable, and reliable alternative to traditional menstrual products.
👥 Customers: Over 700,000 customers, with more than 3 million products sold.
🌱 Stage: Growth / Expansion
💰 Investment amount: €5.2 million
🚀 Funded by: TripleB
👁💨 Investor’s perspective: “Snuggs is the category leader in Europe and continues to grow at an astounding pace. With a talented and ambitious leadership team, we are incredibly enthusiastic about the future.”
💡 It will be spent on: Accelerating growth, expanding retail presence in key markets (Germany, the Netherlands, the UK, Central and Eastern Europe), exploring global expansion, growing the workforce, supporting new product development, and furthering the brand’s mission.
💬 In their own words: “Menstruation is not a problem to be solved—it’s our superpower. I want to connect periods with something beautiful and comfortable, in contrast to the transactional and unappealing nature of tampons and pads.” – Linda Šejdová, Co-founder & CEO of Snuggs.
💪 Their specialty: Developing high-performance period underwear with a focus on comfort, sustainability, and reliability.
🔑 Business model: Direct-to-consumer (DTC) and retail expansion in key and emerging markets.
👩🏫 Market: European period care market, with growing expansion into global markets.
⚡Competitors: Other period underwear brands like Thinx, Modibodi, and local sustainable menstrual care companies.
