In a nutshell:
- Croatian adtech startup all eyes on screens (AEOS), formerly AdScanner, secured a Series B investment led by Taiwania Capital, alongside existing investors Lead Ventures, J&T Ventures, and South Central Ventures.
- The 2024 launch of its new AI-based planning tool enhances cross-device campaign planning, measurement, and optimization for advertisers.
- With a growing presence in key European markets, AEOS is set to further expand in 2025, driven by new data partnerships and product innovation.
AEOS: “The walls between TV and streaming are coming down”
Formerly known as AdScanner, the Croatian startup all eyes on screens (AEOS) has secured €10M, a Series B investment round led by Taiwania Capital, alongside existing investors Lead Ventures, J&T Ventures, and South Central Ventures. This follows significant revenue growth and the launch of products designed to redefine how advertisers target audiences across both traditional TV and streaming platforms.
Founded in 2012, AEOS has been a key player in the European TV advertising space, using data-driven solutions to revolutionize campaign planning and audience measurement. Operating in Croatia, Austria, Germany, Bulgaria, and Serbia, now the company is set to further accelerate its growth, expanding into new markets and strengthening its product offerings. The investment will also support AEOS’s new AI-driven tools that help advertisers maximize reach and optimize ad spending across platforms.
AI-powered transformation in video advertising
In 2021, AEOS secured a €2.4 million investment from South Central Ventures, J&T Ventures, and angel investor Matthias von Bechtolsheim. Their products, like the Cockpit solution, offer near real-time analytics, leveraging big data to transform how TV ad campaigns are measured and planned. They aimed to digitalize the TV advertising ecosystem, using video recognition algorithms and telco partnerships for audience metrics at scale.
With the launch of its second-generation AI-based planning tool in 2024, AEOS is a key step toward integrating TV and streaming campaigns in one seamless ecosystem. The tool enables advertisers to plan, measure, and optimize campaigns across devices with unprecedented accuracy, bridging the gap between traditional broadcast and digital media.
CEO and Co-Founder Marin Curkovic emphasized the significance of this milestone:
“The long-anticipated synthesis of video consumption across different platforms is finally happening. It’s truly exciting to bring down the walls between legacy media and streaming with the help of Big Data and AI. Our solutions empower advertisers to optimize their campaign reach holistically, allowing for much more efficient ad spending. With Taiwania Capital on board, we look forward to extending our global reach and bringing these benefits to even more advertisers.”
A strong investment backing
David Weng, CEO of Taiwania Capital, shared his enthusiasm for AEOS’s role in reshaping the advertising industry. Taiwania Capital is a venture capital firm founded in August 2017 by the National Development Fund of the Executive Yuan along with private enterprises. Currently, it manages 8 funds and focuses on investing in early to growth-stage technology and biotech startups in Taiwan, the U.S., Japan, Southeast Asia and Central East Europe. Weng commented they are excited to support AEOS as they lead the transformation of global media with their AI-powered platform for optimizing cross-device TV and streaming campaigns.
J&T Ventures and South Central Ventures, both long-time investors in AEOS, continue to see tremendous potential. “AEOS’s success in combining TV and streaming into a unified advertising platform shows that the future of media is heading toward integration. We’ve been supporting AEOS since 2021, and this Series B round validates that they are on the right path to becoming a must-have tool for advertisers worldwide,” confirms Adam Kočík, Managing Partner at J&T Ventures.
With the company operating in major European markets like Germany, Austria, Switzerland, Croatia, and Bulgaria, and plans to expand to new regions in 2025, AEOS is well-positioned to continue its rapid growth trajectory.
All eyes on screens, looking ahead
AEOS plans to leverage its new investment not only to push into additional European markets but also to establish various data partnerships, strengthening its competitive edge in the increasingly interconnected world of TV and digital media.
“The walls between TV and streaming are coming down, and AEOS is leading that charge. Our vision is to offer advertisers seamless, data-driven solutions for managing their campaigns across devices, using AI and Big Data to optimize outcomes,” said Curkovic.
As the media landscape continues to evolve, AEOS remains at the forefront of this transformation, offering a robust platform that merges TV and streaming, powered by state-of-the-art analytics.
